THE DOG STANDARD Trademark
Trademark Overview
On Tuesday, February 3, 2026, a trademark application was filed for THE DOG STANDARD with the United States Patent and Trademark Office. The USPTO has given the THE DOG STANDARD trademark a serial number of 99630412. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Monday, June 22, 2026. The THE DOG STANDARD trademark is filed in the Pharmaceutical Products, Leather Products, Houseware & Glass Products, Clothing & Apparel Products, and Natural Agricultural Products categories with the following description:
Bandanas; Hats; Shirts; Sweatshirts; T-shirts; Body suits for children
Dietary supplements for pets; Vitamins for pets
Edible pet treats; Pet food
Carry-all bags; Clothing for pets; Coats for animals; Crossbody bags; Fanny packs; Pet collars; Pet leashes; Tote bags
Drinkware; Mugs; Water bottles sold empty
General Information
| Serial Number | 99630412 |
| Word Mark | THE DOG STANDARD |
| Filing Date | Tuesday, February 3, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, June 22, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 14, 2026 |
Trademark Statements
| Goods and Services | Bandanas; Hats; Shirts; Sweatshirts; T-shirts; Body suits for children |
| Goods and Services | Dietary supplements for pets; Vitamins for pets |
| Goods and Services | Edible pet treats; Pet food |
| NOT AVAILABLE | "DOG" |
| Goods and Services | Carry-all bags; Clothing for pets; Coats for animals; Crossbody bags; Fanny packs; Pet collars; Pet leashes; Tote bags |
| Goods and Services | Drinkware; Mugs; Water bottles sold empty |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 3, 2026 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 3, 2026 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 3, 2026 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 3, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 3, 2026 |
| Primary Code | 031 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Grand Rapids, MI 49501
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, February 3, 2026 | NEW APPLICATION ENTERED |
| Tuesday, February 3, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 3, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 1, 2026 | ASSIGNED TO EXAMINER |
| Monday, June 1, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, June 1, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, June 1, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 12, 2026 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, June 12, 2026 | EXAMINERS AMENDMENT E-MAILED |
| Friday, June 12, 2026 | EXAMINER'S AMENDMENT ENTERED |
| Friday, June 12, 2026 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, June 12, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
