THE DIRECT WAY Trademark
Trademark Overview
On Wednesday, July 23, 1997, a trademark application was filed for THE DIRECT WAY with the United States Patent and Trademark Office. The USPTO has given the THE DIRECT WAY trademark a serial number of 75329425. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 14, 2022. This trademark is owned by Direct General Corporation. The THE DIRECT WAY trademark is filed in the Insurance & Financial Services category with the following description:
insurance and related financing services, namely, underwriting, brokerage and/or consultation in the field of auto insurance
General Information
| Serial Number | 75329425 |
| Word Mark | THE DIRECT WAY |
| Filing Date | Wednesday, July 23, 1997 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 14, 2022 |
| Registration Number | 2466840 |
| Registration Date | Tuesday, July 10, 2001 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 17, 2001 |
Trademark Statements
| Goods and Services | insurance and related financing services, namely, underwriting, brokerage and/or consultation in the field of auto insurance |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 14, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, January 31, 1997 |
| First Use In Commerce Date | Friday, January 31, 1997 |
Trademark Owner History
| Party Name | Direct General Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37217 |
| Party Name | Direct General Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37217 |
| Party Name | Direct General Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37217 |
Trademark Events
| Event Date | Event Description |
| Friday, January 14, 2022 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Friday, July 10, 2020 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, December 6, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, November 10, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Sunday, July 10, 2011 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Sunday, July 10, 2011 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, July 6, 2011 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, October 18, 2006 | CASE FILE IN TICRS |
| Saturday, October 14, 2006 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, October 13, 2006 | ASSIGNED TO PARALEGAL |
| Tuesday, August 8, 2006 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, August 8, 2006 | PAPER RECEIVED |
| Thursday, March 20, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 10, 2001 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 17, 2001 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 4, 2001 | NOTICE OF PUBLICATION |
| Thursday, January 25, 2001 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, November 9, 2000 | NON-FINAL ACTION MAILED |
| Friday, June 16, 2000 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 13, 1998 | LETTER OF SUSPENSION MAILED |
| Thursday, March 26, 1998 | ASSIGNED TO EXAMINER |
