| Serial Number | 97404996 |
| Word Mark | THE DESIRED BRAND EFFECT |
| Filing Date | Wednesday, May 11, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 14, 2023 |
| Registration Number | 7216196 |
| Registration Date | Tuesday, November 14, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 29, 2023 |
| Goods and Services | Business management advice for entrepreneurs; Business management consulting, strategic planning and business advisory services provided to entrepreneurs; Providing business advice and information in the field of business development, operation, management, growth, and success, and sales, all of the foregoing for entrepreneurs, and none of the foregoing related to market research or market intelligence services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, May 16, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, November 9, 2021 |
| First Use In Commerce Date | Tuesday, November 9, 2021 |
| Party Name | Creative Launchpad IP Holdings, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fountain Hills, AZ 85268 |
| Party Name | Creative Launchpad IP Holdings, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fountain Hills, AZ 85268 |
| Party Name | Creative Launchpad IP Holdings, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Fountain Hills, AZ 85268 |
| Event Date | Event Description |
| Saturday, May 14, 2022 | NEW APPLICATION ENTERED |
| Monday, May 16, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 29, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, January 18, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 18, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 18, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, April 17, 2023 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, April 17, 2023 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Tuesday, July 18, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 18, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 19, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 24, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 9, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 29, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 29, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 14, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 14, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 7, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 7, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 7, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |