| Serial Number | 90108933 |
| Word Mark | THE DESIRE COMPANY |
| Filing Date | Wednesday, August 12, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 12, 2022 |
| Registration Number | 6790400 |
| Registration Date | Tuesday, July 12, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 7, 2021 |
| Goods and Services | providing user, expert, trainer, athlete, makeup artist and celebrity reviews for entertainment or cultural purposes; digital video, audio and multimedia publishing services; providing instruction in the nature of lessons, tutorial sessions, non-downloadable on-line videos, non-downloadable on-line tutorial videos and on-line instruction, all in the fields of health, wellness, nutrition, exercise, sports, fitness, beauty, dance, mixology, cooking, and culture; providing exercise-, yoga-, and sports-training information and advice via a website; providing a website featuring non-downloadable videos in the field of consumer advice and information and product evaluation; television-show and video production services; entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; entertainment services, namely, ongoing multimedia programs featuring shopping and consumer advice distributed via various platforms across multiple forms of transmission media |
| Goods and Services | Providing consumer product recommendations; promoting and showcasing the goods and services of others in the fields of self-care, self-help, self-improvement, do-it-yourself arts and crafts, art, travel, fashion, design, food and beverages, health, wellness, nutrition, exercise, sports, fitness, beauty, dance, mixology, cooking, and culture by means of operating an on-line shopping site with links to the retail web sites of others; providing consumer information in the field of testing and evaluation of consumer products and services of others; providing reviews of cosmetics, beauty products, sports and fitness products, health and wellness products, travel products, electronics, home products and food and beverages to consumers for commercial purposes; providing an online searchable database featuring a wide variety of consumer product information, business information and the product ratings and the product reviews of consumer goods of others; provision of a web site featuring commercial information on shopping; development, creation, production, and post-production of advertising content; online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; advertising and marketing; on-line advertising and marketing services; television commercial production services |
| Disclaimer with Predetermined Text | "COMPANY" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 14, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, December 2, 2020 |
| First Use In Commerce Date | Wednesday, December 2, 2020 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 14, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, December 2, 2020 |
| First Use In Commerce Date | Wednesday, December 2, 2020 |
| Party Name | Desirelist, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30342 |
| Party Name | Desirelist, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30342 |
| Party Name | Desirelist, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30342 |
| Event Date | Event Description |
| Tuesday, July 12, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, July 12, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, June 4, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, June 3, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, May 5, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, April 26, 2022 | USE AMENDMENT FILED |
| Thursday, May 5, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 26, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, November 2, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, September 27, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 27, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, September 27, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, September 27, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 7, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 7, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 18, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, August 2, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 2, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Monday, August 2, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, August 2, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Monday, August 2, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, July 26, 2021 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, July 6, 2021 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, June 22, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 22, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, June 22, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 22, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, June 22, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, June 16, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 15, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 15, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, December 15, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, December 15, 2020 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 15, 2020 | NON-FINAL ACTION WRITTEN |
| Monday, December 7, 2020 | ASSIGNED TO EXAMINER |
| Monday, September 14, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, August 15, 2020 | NEW APPLICATION ENTERED IN TRAM |