| Serial Number | 87616447 |
| Word Mark | THE DEALER PLAYBOOK |
| Filing Date | Wednesday, September 20, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, November 7, 2023 |
| Registration Number | 5463834 |
| Registration Date | Tuesday, May 8, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 20, 2018 |
| Goods and Services | Business education and training services, namely, developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders; Conducting workshops and seminars in automotive marketing, sales and leadership; Education services, namely, providing mentoring, tutoring, classes, seminars and workshops in the field of automotive marketing, sales and leadership; Education services, namely, providing non-downloadable webinars in the field of automotive marketing, sales and leadership; Educational and entertainment services, namely, providing motivational speaking services in the field of automotive marketing, sales and leadership; Entertainment services, namely, providing podcasts in the field of automotive marketing, sales and leadership; Entertainment services, namely, providing video podcasts in the field of automotive marketing, sales and leadership |
| NOT AVAILABLE | "DEALER" |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 26, 2017 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, April 4, 2014 |
| First Use In Commerce Date | Friday, April 4, 2014 |
| Party Name | LIBERTY WORLDWIDE HOLDINGS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NORTHLAKE, TX 76226 US |
| Party Name | Cirillo Marketing Group Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Sherwood Park, Alberta T8A6C8 CA |
| Party Name | Cirillo Marketing Group Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Vernon, BC V1T9X1 CA |
| Party Name | Cirillo Marketing Group Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Vernon, BC V1T9X1 CA |
| Event Date | Event Description |
| Saturday, September 23, 2017 | NEW APPLICATION ENTERED |
| Tuesday, September 26, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 26, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, January 3, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 3, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 3, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 4, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 4, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 4, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 16, 2018 | ASSIGNED TO LIE |
| Wednesday, January 31, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 20, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 20, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 8, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Friday, May 25, 2018 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, May 25, 2018 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 27, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, May 8, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 9, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, November 7, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 7, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, November 7, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, April 29, 2026 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |