| Serial Number | 79305860 |
| Word Mark | THE CREATIVE EFFECTIVENESS LADDER |
| Filing Date | Monday, November 30, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 15, 2022 |
| Registration Number | 6641570 |
| Registration Date | Tuesday, February 15, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 30, 2021 |
| Goods and Services | Providing online non-downloadable electronic publications in the nature of guides, bulletins, articles and news reports all in the field of creativity in the advertising, marketing, and branded communications industries; electronic library services for the supply of electronic information and archived information in the form of text, audio and video information via an on-online computer network; education and training services, namely, conducting seminars, distance learning instruction and trainings all in the field of advertising; providing educational assessments in relation to advertising campaigns and advertising case studies for educational purposes; electronic publishing, namely, online electronic publishing of reports, articles, guides and newsletters; publication of material in the nature of guides, articles, newsletters, which can be accessed from databases and from the Internet; provision of educational information in the field of education featuring topics about advertising; providing recognition and incentives by the way of awards and contests to demonstrate excellence in the field of creativity in the advertising, marketing, and branded communications industries; information, consultancy and advisory services relating to all the aforesaid |
| Goods and Services | Recorded, electronic computer software featuring information about online media relating to advertising; downloadable electronic publications in the nature of downloadable electronic guides, downloadable electronic bulletins and downloadable electronic news reports all in the field of creativity in the advertising, marketing, and branded communications industries; downloadable multi-media recordings in the nature of audio recordings and publications in the nature of downloadable podcasts and downloadable electronic guides all featuring information in the field of creativity in the advertising, marketing, and branded communications industries; downloadable computer software for analyzing data and information in the field of creativity in the advertising, marketing, and branded communications industries; data recorded in electronic, optical or magnetic form, namely, prerecorded magnetic data carriers featuring information related to creativity in the advertising, marketing, and branded communications industries; downloadable computer software for accessing, browsing and searching online databases; downloadable mobile telephone software to enable access of online databases; downloadable mobile application software for phones and tablets for enabling access to online databases in the field of creativity in the advertising, marketing, and branded communications industries; downloadable computer software to enable users access to online databases |
| Goods and Services | Advertising services; marketing and promotional services; advertising services featuring case studies; advertising campaign reporting services; market assessing and analysing of data and information into computer databases in relation to advertising campaigns, advertising case studies; arranging subscription service to telecommunication services for others featuring an online platform; providing business and commercial information services; provision of commercial information, business data and statistical information all relating to advertising; advertising research services; compiling and analysing business data information for advertising purposes; dissemination of advertising matter; compilation, analysis and dissemination of advertising data information and statistics for business and commercial purposes; business advisory and consultancy services in the field of advertising; arranging, conducting and production of exhibitions, shows, conferences, fairs, presentations, events and competitions for commercial, promotional and advertising purposes; information, consultancy and advisory services relating to all the aforesaid |
| Disclaimer with Predetermined Text | "CREATIVE EFFECTIVENESS" |
| Goods and Services | Software as a service [SaaS] services featuring software for analyzing and reviewing advertising creations and analyzing and reviewing data and information in the field of creativity in the advertising, marketing, and branded communications industries; software as a service [SaaS] services featuring computer software platforms for assessing advertising material and information; programming of computer software for others for internet platforms; platform as a service [PaaS] featuring computer software platforms for analyzing and reviewing advertising creations and analyzing and reviewing data and information in the field of creativity in the advertising, marketing, and branded communications industries; hosting of communication platforms namely, providing a web hosting platform for communications of electronic exchanges of data on the internet |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 5, 2021 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 5, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 5, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 5, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Ascential Group Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | Ascential Group Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | Ascential Group Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Event Date | Event Description |
| Tuesday, August 16, 2022 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, July 22, 2022 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, July 22, 2022 | FINAL DISPOSITION PROCESSED |
| Sunday, May 15, 2022 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, February 15, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Monday, December 6, 2021 | NOTIFICATION PROCESSED BY IB |
| Tuesday, November 30, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 30, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 17, 2021 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Wednesday, November 17, 2021 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, November 10, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, October 27, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 27, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, October 27, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 27, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 27, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, October 18, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, October 16, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, October 16, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 7, 2021 | REFUSAL PROCESSED BY IB |
| Thursday, May 20, 2021 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Thursday, May 20, 2021 | REFUSAL PROCESSED BY MPU |
| Wednesday, May 19, 2021 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Tuesday, May 18, 2021 | NON-FINAL ACTION WRITTEN |
| Monday, May 17, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, March 9, 2021 | APPLICATION FILING RECEIPT MAILED |
| Friday, March 5, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, March 4, 2021 | SN ASSIGNED FOR SECT 66A APPL FROM IB |