| Serial Number | 97314576 |
| Word Mark | THE CONSUMER IS THE MEDIUM |
| Filing Date | Wednesday, March 16, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 5, 2023 |
| Registration Number | 7237616 |
| Registration Date | Tuesday, December 5, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 14, 2023 |
| Goods and Services | Advertising, promotional and marketing services, namely, the development of promotional events and advertising campaigns for television, social media, online, and print media; market research services relating to business; advertising agency services in the field of interactive and digital marketing; advertising services relating to the analysis, evaluation, and establishment of corporate brands |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 21, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 30, 2007 |
| First Use In Commerce Date | Friday, November 30, 2007 |
| Party Name | Johannes Leonardo, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10006 |
| Party Name | Johannes Leonardo, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10006 |
| Party Name | Johannes Leonardo, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10006 |
| Event Date | Event Description |
| Tuesday, December 5, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, December 5, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Friday, November 3, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, November 2, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, November 1, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, October 19, 2023 | USE AMENDMENT FILED |
| Wednesday, November 1, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, October 19, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, May 9, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 14, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 14, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 22, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, February 3, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 3, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, February 2, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 2, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 5, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 5, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 5, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, January 2, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 2, 2023 | NON-FINAL ACTION E-MAILED |
| Monday, January 2, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, December 28, 2022 | ASSIGNED TO EXAMINER |
| Monday, March 21, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 19, 2022 | NEW APPLICATION ENTERED |