THE COMPANY YOU KEEP Trademark

Trademark Overview


On Thursday, May 4, 1989, a trademark application was filed for THE COMPANY YOU KEEP with the United States Patent and Trademark Office. The USPTO has given the THE COMPANY YOU KEEP trademark a serial number of 73797549. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, February 18, 2020. This trademark is owned by NEW YORK LIFE INSURANCE COMPANY. The THE COMPANY YOU KEEP trademark is filed in the Insurance & Financial Services category with the following description:

FINANCIAL ADVISORY SERVICES; ANNUITY UNDERWRITING SERVICES; UNDERWRITING LIFE AND HEALTH INSURANCE
the company you keep

General Information


Serial Number73797549
Word MarkTHE COMPANY YOU KEEP
Filing DateThursday, May 4, 1989
Status800 - REGISTERED AND RENEWED
Status DateTuesday, February 18, 2020
Registration Number1576792
Registration DateTuesday, January 9, 1990
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 17, 1989

Trademark Statements


Goods and ServicesFINANCIAL ADVISORY SERVICES; ANNUITY UNDERWRITING SERVICES; UNDERWRITING LIFE AND HEALTH INSURANCE

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code6 - Active
Class Status DateMonday, May 22, 1989
Primary Code036
First Use Anywhere DateFriday, April 14, 1989
First Use In Commerce DateFriday, April 14, 1989

Trademark Owner History


Party NameNEW YORK LIFE INSURANCE COMPANY
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10010

Party NameNEW YORK LIFE INSURANCE COMPANY
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10010

Party NameNEW YORK LIFE INSURANCE COMPANY
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10010

Trademark Events


Event DateEvent Description
Saturday, September 16, 1989NOTICE OF PUBLICATION
Tuesday, October 17, 1989PUBLISHED FOR OPPOSITION
Tuesday, January 9, 1990REGISTERED-PRINCIPAL REGISTER
Tuesday, July 11, 1989ASSIGNED TO EXAMINER
Friday, July 14, 1989EXAMINER'S AMENDMENT MAILED
Monday, July 31, 1989ALLOWANCE/COUNT WITHDRAWN
Monday, August 7, 1989APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, July 21, 1995REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, January 19, 2010REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, January 19, 2010REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, January 31, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Sunday, March 24, 1996REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, January 7, 2000REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, August 10, 2000REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, August 10, 2000REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, December 15, 2008CASE FILE IN TICRS
Monday, January 11, 2010TEAS SECTION 8 & 9 RECEIVED
Tuesday, January 12, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, April 5, 2017REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Wednesday, September 11, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 18, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, September 11, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 7, 2020TEAS SECTION 8 & 9 RECEIVED
Tuesday, February 18, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, February 18, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, February 18, 2020REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Monday, June 15, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, June 15, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 15, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, June 15, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, June 15, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 15, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 10, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 10, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, September 10, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED