THE CODE Trademark

Trademark Overview

On Tuesday, May 28, 2013, a trademark application was filed for THE CODE with the United States Patent and Trademark Office. The USPTO has given the THE CODE trademark a serial number of 85982679. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 19, 2021. This trademark is owned by SBEEG HOLDINGS LICENSING, LLC. The THE CODE trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:

Providing casino services featuring a casino players rewards program; Providing a website featuring non-downloadable publications relating to hotels, casinos, restaurants, bars, and nightclubs; Casino services for preferred customers

Promoting the goods and services of others by means of the issuance of loyalty rewards cards; Arranging and conducting incentive reward programs to promote the sale of hotel, casino, restaurant, bar, and nightclub services; Promoting the goods and services of others by means of hotel, casino, restaurant, bar and nightclub preferred customer programs featuring tracking of customer visits, information and preferences and making available unique promotions, special offers, events, experiences and rewards to program members

Hotel, restaurant, bar and nightclub services for preferred customers
the code

General Information

Serial Number85982679
Word MarkTHE CODE
Filing DateTuesday, May 28, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 19, 2021
Registration Number4717146
Registration DateTuesday, April 7, 2015
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 4, 2014

Trademark Statements

Goods and ServicesProviding casino services featuring a casino players rewards program; Providing a website featuring non-downloadable publications relating to hotels, casinos, restaurants, bars, and nightclubs; Casino services for preferred customers
Goods and ServicesPromoting the goods and services of others by means of the issuance of loyalty rewards cards; Arranging and conducting incentive reward programs to promote the sale of hotel, casino, restaurant, bar, and nightclub services; Promoting the goods and services of others by means of hotel, casino, restaurant, bar and nightclub preferred customer programs featuring tracking of customer visits, information and preferences and making available unique promotions, special offers, events, experiences and rewards to program members
Goods and ServicesHotel, restaurant, bar and nightclub services for preferred customers

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 19, 2021
Primary Code035
First Use Anywhere DateSaturday, August 23, 2014
First Use In Commerce DateSaturday, August 23, 2014
International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 19, 2021
Primary Code041
First Use Anywhere DateSaturday, August 23, 2014
First Use In Commerce DateSaturday, August 23, 2014
International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 19, 2021
Primary Code043
First Use Anywhere DateSaturday, August 23, 2014
First Use In Commerce DateSaturday, August 23, 2014

Trademark Owner History

Party NameSBE RESTAURANT GROUP, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBeverly Hills, CA 90210
Party NameSBE HOTEL LICENSING, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10012
Party NameSBEEG HOLDINGS LICENSING, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10012
Party NameSBEEG HOLDINGS LICENSING, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLAS VEGAS, NV 89109
Party NameSBEEG HOLDINGS LICENSING, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLAS VEGAS, NV 89109

Trademark Events

Event DateEvent Description
Wednesday, October 19, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, October 19, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 19, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, October 19, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 19, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 19, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, November 19, 2021CANCELLED SEC. 8 (6-YR)
Wednesday, January 27, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 24, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 7, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, February 13, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 13, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 24, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 24, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 8, 2016APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, January 8, 2016TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, September 22, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, September 22, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 7, 2015REGISTERED-PRINCIPAL REGISTER
Saturday, February 28, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, February 27, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, February 19, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 19, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 19, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 27, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, October 27, 2014NON-FINAL ACTION E-MAILED
Monday, October 27, 2014SU - NON-FINAL ACTION - WRITTEN
Wednesday, October 8, 2014STATEMENT OF USE PROCESSING COMPLETE
Tuesday, September 30, 2014USE AMENDMENT FILED
Wednesday, October 8, 2014DIVISIONAL PROCESSING COMPLETE
Tuesday, September 30, 2014DIVISIONAL REQUEST RECEIVED
Tuesday, September 30, 2014TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, September 30, 2014TEAS STATEMENT OF USE RECEIVED
Friday, October 3, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 1, 2014NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 4, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 4, 2014PUBLISHED FOR OPPOSITION
Wednesday, January 15, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, January 2, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, December 31, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, December 31, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, December 27, 2013ASSIGNED TO LIE
Tuesday, December 3, 2013TEAS POST PUBLICATION AMENDMENT RECEIVED
Wednesday, November 13, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, November 9, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, November 8, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 8, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 18, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 18, 2013NON-FINAL ACTION E-MAILED
Wednesday, September 18, 2013NON-FINAL ACTION WRITTEN
Thursday, September 12, 2013ASSIGNED TO EXAMINER
Thursday, June 6, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, May 31, 2013NEW APPLICATION ENTERED IN TRAM

Related Keywords

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