THE CHOICE IS YOURS Trademark

Trademark Overview


On Tuesday, February 24, 2009, a trademark application was filed for THE CHOICE IS YOURS with the United States Patent and Trademark Office. The USPTO has given the THE CHOICE IS YOURS trademark a serial number of 77677303. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, June 17, 2019. This trademark is owned by Franklin Covey, Co.. The THE CHOICE IS YOURS trademark is filed in the Paper & Printed Material Products and Education & Entertainment Services categories with the following description:

Education services, namely, providing mentoring, tutoring, classes, seminars, workshops and lectures in the field of time management, leadership, achievement, communication, mission and goal setting, and personal development

Educational publications, namely, manuals, reference guides, lesson and activity guides, calendars, questionnaires, checklists, pamphlets, project planners, time planners, personal organizers and notebooks in the fields of time management, leadership, achievement, communication, mission and goal setting, and personal development
the choice is yours

General Information


Serial Number77677303
Word MarkTHE CHOICE IS YOURS
Filing DateTuesday, February 24, 2009
Status800 - REGISTERED AND RENEWED
Status DateMonday, June 17, 2019
Registration Number3679490
Registration DateTuesday, September 8, 2009
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 23, 2009

Trademark Statements


Goods and ServicesEducation services, namely, providing mentoring, tutoring, classes, seminars, workshops and lectures in the field of time management, leadership, achievement, communication, mission and goal setting, and personal development
Description of MarkThe mark consists of the term "The Choice is Yours" in a stylized font.
Goods and ServicesEducational publications, namely, manuals, reference guides, lesson and activity guides, calendars, questionnaires, checklists, pamphlets, project planners, time planners, personal organizers and notebooks in the fields of time management, leadership, achievement, communication, mission and goal setting, and personal development
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, February 27, 2009
Primary Code016
First Use Anywhere DateWednesday, August 1, 2007
First Use In Commerce DateWednesday, August 1, 2007

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, February 27, 2009
Primary Code041
First Use Anywhere DateWednesday, August 1, 2007
First Use In Commerce DateWednesday, August 1, 2007

Trademark Owner History


Party NameFranklin Covey, Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey, Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey, Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Trademark Events


Event DateEvent Description
Thursday, July 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 20, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 20, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 20, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, January 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 17, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, June 17, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, June 17, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, June 17, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, May 8, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 8, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, September 8, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, May 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, May 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 8, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 3, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 22, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Friday, January 16, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, January 15, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, January 15, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, December 30, 2014TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 30, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 17, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 8, 2009REGISTERED-PRINCIPAL REGISTER
Tuesday, June 23, 2009PUBLISHED FOR OPPOSITION
Wednesday, June 3, 2009NOTICE OF PUBLICATION
Saturday, May 16, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, May 16, 2009ASSIGNED TO LIE
Friday, May 15, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 15, 2009EXAMINER'S AMENDMENT ENTERED
Friday, May 15, 2009NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, May 15, 2009EXAMINERS AMENDMENT E-MAILED
Friday, May 15, 2009EXAMINERS AMENDMENT -WRITTEN
Thursday, May 14, 2009ASSIGNED TO EXAMINER
Friday, February 27, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, February 27, 2009NEW APPLICATION ENTERED