THE CHOICE IS CLEAR Trademark

Trademark Overview


On Wednesday, June 12, 2013, a trademark application was filed for THE CHOICE IS CLEAR with the United States Patent and Trademark Office. The USPTO has given the THE CHOICE IS CLEAR trademark a serial number of 85957567. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 1, 2021. This trademark is owned by The Dial Corporation. The THE CHOICE IS CLEAR trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Antiperspirants and deodorants for personal use
the choice is clear

General Information


Serial Number85957567
Word MarkTHE CHOICE IS CLEAR
Filing DateWednesday, June 12, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 1, 2021
Registration Number4540246
Registration DateTuesday, May 27, 2014
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 29, 2013

Trademark Statements


Goods and ServicesAntiperspirants and deodorants for personal use

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 1, 2021
Primary Code003
First Use Anywhere DateFriday, January 31, 2014
First Use In Commerce DateFriday, January 31, 2014

Trademark Owner History


Party NameHENKEL CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressROCKY HILL, CT 06067

Party NameThe Dial Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressScottsdale, AZ 85255

Party NameThe Dial Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressScottsdale, AZ 85255

Party NameThe Dial Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressScottsdale, AZ 85255

Trademark Events


Event DateEvent Description
Friday, January 1, 2021CANCELLED SEC. 8 (6-YR)
Monday, May 27, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, January 23, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 27, 2014REGISTERED-PRINCIPAL REGISTER
Thursday, April 24, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, April 7, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, April 2, 2014STATEMENT OF USE PROCESSING COMPLETE
Friday, February 28, 2014USE AMENDMENT FILED
Friday, March 28, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, February 28, 2014TEAS STATEMENT OF USE RECEIVED
Tuesday, December 24, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 29, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 29, 2013PUBLISHED FOR OPPOSITION
Wednesday, October 9, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, September 23, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 23, 2013ASSIGNED TO EXAMINER
Thursday, June 20, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, June 15, 2013NEW APPLICATION ENTERED IN TRAM