| Serial Number | 77731990 |
| Word Mark | THE CHOICE |
| Filing Date | Thursday, May 7, 2009 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 20, 2017 |
| Registration Number | 3802008 |
| Registration Date | Tuesday, June 15, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 30, 2010 |
| Goods and Services | On-line journals, namely, blogs featuring news, information and commentary in the field of higher education, the college and university admissions process, selecting a college or university, and the finances of paying for higher education |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 20, 2017 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, March 26, 2009 |
| First Use In Commerce Date | Thursday, March 26, 2009 |
| Party Name | The New York Times Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10018 |
| Party Name | The New York Times Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10018 |
| Party Name | The New York Times Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10018 |
| Event Date | Event Description |
| Friday, January 20, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 15, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 30, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 30, 2010 | PUBLISHED FOR OPPOSITION |
| Monday, February 22, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, February 22, 2010 | ASSIGNED TO LIE |
| Tuesday, January 26, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, January 8, 2010 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 8, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, January 8, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 8, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 8, 2009 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 8, 2009 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 8, 2009 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 7, 2009 | ASSIGNED TO EXAMINER |
| Tuesday, May 12, 2009 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, May 11, 2009 | NEW APPLICATION ENTERED IN TRAM |