THE BUTTON Trademark

Trademark Overview


On Thursday, April 12, 2018, a trademark application was filed for THE BUTTON with the United States Patent and Trademark Office. The USPTO has given the THE BUTTON trademark a serial number of 79242917. The federal status of this trademark filing is CANCELLATION PENDING as of Thursday, August 7, 2025. This trademark is owned by Avalon Television Limited. The THE BUTTON trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Education & Entertainment Services, Personal, and Legal & Social Services categories with the following description:

Clothing, namely, tops, t-shirts, polo shirts, sweatshirts, vests, bottoms, tracksuits, leggings, shorts, jackets, leisure suits, casual jackets, hooded sweatshirts, scarves, neckties; footwear, namely, socks; headwear, caps being headwear, baseball caps being headwear

Online social networking services; Social introduction and social networking services; Intellectual property licensing and licensing of computer software for management of intellectual property; Licensing of computer software and other technology in the nature of computer software applications; Provision of information, advisory and consultancy services in relation to the aforesaid services

[ Downloadable and recorded computer software for playing, broadcasting, and streaming video; ] Downloadable and recorded computer game software for providing user access to games and contests involving the performance of tests or challenges; Downloadable and recorded computer game software featuring trivia; Pre-recorded magnetic data carriers, audio CDs, compact discs, DVDs, and digital disk drives, all featuring comedy, game shows, [ music, ] film, and television shows; Downloadable and recorded computer software for broadcasting, playing, and streaming audio visual media relating to competitions, celebrities, live events, televised events, television programs, game shows, stunts, tricks, performances, exhibitions, documentaries, videos, video compilations, [ music and music concerts, ] highlight reels, ticket sales, merchandise sales, fan clubs, gaming, gambling, contests, betting, current events, talk shows, panel shows, and comedy shows; Downloadable and recorded video game comput...

Entertainment services, namely, television game show production services; Cinema and theatre services, namely, provision of performing arts theater facilities; Education and training services, namely, computer education training; Cultural activities, namely, organization of cultural shows; Organizing and arranging competitions in the fields of comedy, game shows, [ music, ] film, and television; [ Sound editing of audiovisual and music compilations; ] Ticket reservation and booking services for entertainment, sporting, and cultural events; Theatrical ticket agency; Ticket reservation and booking services for entertainment, sporting, and cultural events, namely, theatre, film, cinema, video, television and comedy shows, game shows, [ music shows, ] and entertainment shows; Providing information in the field of ticket and booking services for entertainment, sporting, and cultural events, including ticket and booking information related to theatre, film, cinema, video, television and come...

Toys, games, playthings, namely, electronic board games, board games, and board game parts, fittings, accessories, and pieces
the button

General Information


Serial Number79242917
Word MarkTHE BUTTON
Filing DateThursday, April 12, 2018
Status790 - CANCELLATION PENDING
Status DateThursday, August 7, 2025
Registration Number6031358
Registration DateTuesday, April 14, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 28, 2020

Trademark Statements


Goods and ServicesClothing, namely, tops, t-shirts, polo shirts, sweatshirts, vests, bottoms, tracksuits, leggings, shorts, jackets, leisure suits, casual jackets, hooded sweatshirts, scarves, neckties; footwear, namely, socks; headwear, caps being headwear, baseball caps being headwear
Goods and ServicesOnline social networking services; Social introduction and social networking services; Intellectual property licensing and licensing of computer software for management of intellectual property; Licensing of computer software and other technology in the nature of computer software applications; Provision of information, advisory and consultancy services in relation to the aforesaid services
Amendment to a Registration/Renewal CertificateIn the statement, page 1, line 5-6, "Downloadable and recorded computer software for playing, broadcasting, and streaming video" is deleted. In the statement, page 1, line 10, "music" is deleted. In the statement, page 1, line 13, "music and music concerts" is deleted. In the statement, page 1, line 19, "music" is deleted. In the statement, page 1, line 22, "music" is deleted. In the statement, page 1, line 24-25, "Downloadable podcasts in the field of comedy, game shows, music, film, television, and entertainment" is deleted. In the statement, page 1, line 29-30, "Multi-media recordings in the nature of musical sound recording" is deleted. In the statement, page 1, line 31, "music" is deleted. In the statement, page 1, line 32-35, "Multi-media recording in the nature of downloadable ring tones, music files, multimedia files containing audio, audio and video recordings, MP3 audio files, and audio and video graphics, and images for mobile phones, all in the fields of comedy, game show, music, and entertainment" is deleted. In the statement, page 2, line 1, "music" is deleted. In the statement, page 2, line 1-2, "Sound editing of audiovisual and music compilations" is deleted. In the statement, page 2, line 5, "music shows" is deleted. In the statement, page 2, line 8, "music shows" is deleted. In the statement, page 2, line 11, "music" is deleted. In the statement, page 2, line 14, "music" is deleted. In the statement, page 2, line 15, "music" is deleted. In the statement, page 2, line 16, "music" is deleted. In the statement, page 2, line 18, "music" is deleted. In the statement, page 2, line 20, "music" is deleted. In the statement, page 2, line 22, "music concerts" is deleted. In the statement, page 2, line 24, "Music recording services; Recording studio services; Music production services" is deleted. In the statement, page 2, line 26-27, "Organizing and arranging recreational events in the nature of live music concerts" is deleted. In the statement, page 2, line 31, "music" is deleted. In the statement, page 2, line 35, "music" is deleted. In the statement, page 2, line 35-38, "Entertainment services provided by way of blogs namely, providing a website featuring blogs in the fields of comedy, game shows, music, film, television and entertainment; Entertainment services, namely, providing podcasts in the fields of comedy, game shows, music, film, television and entertainment" is deleted. In the statement, page 2, line 41, "music" is deleted. In the statement, page 2, line 43-45, "Entertainment services by way of music and media provided through the internet or mobile telephone communication, namely, providing an internet web portal in the field of comedy, game shows, music, film, television and entertainment" is deleted. In the statement, page 2, line 47, "audio recordings, radio programs, and" is deleted. In the statement, page 2, line 51-54, "Conducting exhibitions for entertainment purposes featuring video, prerecorded audio, audiovisual recordings, radio programs, films, television programs animated films, sound and video recordings, and live event sound and video recordings, through interactive media and on the internet" is deleted. In the statement, page 2, line 55, "radio programs, films" is deleted. In the statement, page 2, line 60-61, "Providing digital online non-downloadable music via MP3 websites on the internet; Providing online non-downloadable prerecorded" is deleted. In the statement, page 3, line 1, "music via website on the internet" is deleted. In the statement, page 3, line 3-5, "Entertainment services, namely, providing podcasts in the field of information related to the organization of educational, cultural, sporting or entertainment exhibits" is deleted. In the statement, page 3, line 12, "radio and" is deleted. In the statement, page 3, line 12, "and musical" is deleted. In the statement, page 3, line 16, "Arranging and conducting of concerts" is deleted. In the statement, page 3, line 25, "music, films" is deleted. In the statement, page 3, line 28-30, "pre-recorded music files, multimedia files containing audio, audiovisual media in the nature of audio and video recordings, MP3 audio files, audio and video graphics" is deleted. In the statement, page 3, line 31, "music" is deleted.
Goods and Services[ Downloadable and recorded computer software for playing, broadcasting, and streaming video; ] Downloadable and recorded computer game software for providing user access to games and contests involving the performance of tests or challenges; Downloadable and recorded computer game software featuring trivia; Pre-recorded magnetic data carriers, audio CDs, compact discs, DVDs, and digital disk drives, all featuring comedy, game shows, [ music, ] film, and television shows; Downloadable and recorded computer software for broadcasting, playing, and streaming audio visual media relating to competitions, celebrities, live events, televised events, television programs, game shows, stunts, tricks, performances, exhibitions, documentaries, videos, video compilations, [ music and music concerts, ] highlight reels, ticket sales, merchandise sales, fan clubs, gaming, gambling, contests, betting, current events, talk shows, panel shows, and comedy shows; Downloadable and recorded video game computer programs, software and software applications; Video game discs; Downloadable and recorded video game software; Downloadable video files and files for playing video, namely, downloadable multimedia files containing video relating to comedy, game shows, [ music, ] film, television, and entertainment; Downloadable digital media and computer files, namely, downloadable text, sound, audio, and video files in the nature of text messages, video messages, musical messages and multimedia messages featuring comedy, game shows, [ music, ] film, television and entertainment; Downloadable and recorded interactive data media, namely, downloadable and recorded interactive multimedia computer game programs; [ Downloadable podcasts in the field of comedy, game shows, music, film, television, and entertainment; ] Broadcasting apparatus and equipment, namely, cable broadcast transmission machines and apparatus; Apparatus for recording, transmission, and reproduction of sound and images; Encryption apparatus, namely, electronic encryption units; Downloadable and recorded computer encryption software; Communications and telecommunications apparatus, namely, microphones and antennas for wireless communications apparatus; [ Multi-media recordings in the nature of musical sound recordings; ] Multi-media recordings in the nature of audio visual recordings featuring video relating to comedy, game shows, [ music, ] and entertainment; [ Multi-media recordings in the nature of downloadable ring tones, music files, multimedia files containing audio, audio and video recordings, MP3 audio files, and audio and video graphics, and images for mobile phones, all in the fields of comedy, game shows, music, and entertainment ]
Goods and ServicesEntertainment services, namely, television game show production services; Cinema and theatre services, namely, provision of performing arts theater facilities; Education and training services, namely, computer education training; Cultural activities, namely, organization of cultural shows; Organizing and arranging competitions in the fields of comedy, game shows, [ music, ] film, and television; [ Sound editing of audiovisual and music compilations; ] Ticket reservation and booking services for entertainment, sporting, and cultural events; Theatrical ticket agency; Ticket reservation and booking services for entertainment, sporting, and cultural events, namely, theatre, film, cinema, video, television and comedy shows, game shows, [ music shows, ] and entertainment shows; Providing information in the field of ticket and booking services for entertainment, sporting, and cultural events, including ticket and booking information related to theatre, film, cinema, video, television and comedy shows, game shows, [ music shows, ] and entertainment shows; Arranging and conducting colloquiums, exhibitions, concerts, social entertainment events, educational conferences, educational congresses, seminars, symposiums, and workshops in the fields of comedy, game shows, [ music, ] film, television and entertainment; Arranging and conducting community festivals featuring a variety of activities, namely, sporting events, art exhibitions, flea markets, ethnic dances and the like in the fields of comedy, game shows, [ music, ] film, television and entertainment; Arranging and conducting fairs for non-commercial purposes in the fields of comedy, game shows, [ music, ] film, television and entertainment; Arranging and conducting circuses in the fields of comedy, game shows, [ music, ] film, television and entertainment; Arranging and conducting fashion shows for entertainment purposes in the fields of comedy, game shows, [ music, ] film, television and entertainment; Arranging and conducting contests for educational, cultural, and entertainment purposes in the fields of comedy, game shows, [ music, ] film, television and entertainment; Scriptwriting services for non-advertising purposes; News reporter services; Entertainment services, namely, providing information in the field of comedy shows, game shows, [ music concerts, ] film, television, and entertainment by way of telephone pre-recorded messages and video messages; [ Music recording services; Recording studio services; Music production services; ] Cinema presentations, namely, movie showing services; Disc jockey services; Organizing and arranging social entertainment events; [ Organizing and arranging recreational events in the nature of live music concerts; ] Organizing and arranging educational events in the nature of art history festivals and cultural arts events; Providing facilities for game shows; Provision of online computer games; Games equipment rental; Entertainment and games offered on-line and from a computer network, namely, providing online computer games in the fields of comedy, game shows, [ music, ] film, television and entertainment; Gambling services and betting services; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes including for competitions, gaming, and exchanging information in connection with comedy, game shows, [ music, ] film, television and entertainment; [ Entertainment services provided by way of blogs, namely, providing a website featuring blogs in the fields of comedy, game shows, music, film, television and entertainment; Entertainment services, namely, providing podcasts in the fields of comedy, game shows, music, film, television and entertainment; ] Provision of web based programs for mobile communications devices, being non-downloadable media, multimedia, audiovisual media, games and publications, namely, providing a website featuring non-downloadable videos in the field of comedy, game shows, [ music, ] film, television and entertainment, and providing temporary use of non-downloadable computer learning games; [ Entertainment services by way of music and media provided through the internet or mobile telephone communication, namely, providing an internet web portal in the field of comedy, game shows, music, film, television and entertainment; ] Entertainment services, namely, providing entertainment information related to social networking on gaming websites; Production of [ audio recordings, radio programs, and ] television game show programs, through interactive media and on the internet; Story scriptwriting services, for non-advertising purposes, for video, prerecorded audio, audiovisual and radio programs, films, television programs, animated films, sound and video recordings, and live event sound and video recordings, through interactive media and the internet; [ Conducting exhibitions for entertainment purposes featuring video, prerecorded audio, audiovisual recordings, radio programs, films, television programs, animated films, sound and video recordings, and live event sound and video recordings, through interactive media and on the internet; ] Rental of video, audio recordings, audiovisual recordings, [ radio programs, films, ] television programs, animated films, sound and video recordings, and live event sound and video recordings, through interactive media and on the internet; Provision of recreational and entertainment facilities, namely, providing facilities for recreational activities in the nature of live comedy show entertainment events and sports tournaments; Fan club services in the nature of entertainment, namely, entertainment fan clubs; [ Providing digital online non-downloadable music via MP3 websites on the internet; Providing online non-downloadable prerecorded music via MP3 websites on the internet; ] Cultural, educational, and entertainment competition event booking agencies; Written text, image, sound and video editing services; Photographic composition services for others; [ Entertainment services, namely, providing podcasts in the field of information related to the organization of educational, cultural, sporting or entertainment exhibits; ] Arranging and conducting of educational business seminars in the fields of education, culture, sports, and entertainment, for non-business and non-commercial purposes; Arranging and conducting non-commercial educational conferences in the fields of education, culture, sports, and entertainment for non-business and non-commercial purposes; Arranging and conducting educational seminars in the field of music development; Rental of movie projectors; Rental of grandstands being portable sport arena seating; Rental of films and DVDs; Rental of cameras; Rental of cinema studios, theater performance venues, and theater performance facilities for the production of [ radio and ] television programs [ and musical ] and theatrical productions; Rental of stage and movie lighting equipment; Rental of portable theatre seating; Prize draws and lotteries as gaming, competitions and entertainment, namely, operating lotteries; Arranging and conducting live exhibitions in the field of entertainment for non-business and non-commercial purposes; [ Arranging and conducting of concerts; ] Arranging and conducting special events for social entertainment purposes; Arranging and conducting educational conferences, congresses, symposiums and seminars in the field of comedy; Arranging and conducting fairs for entertainment purposes, not for commercial purposes; Arranging and conducting circuses; Arranging and conducting of cultural shows; Arranging and conducting professional workshops in the field of comedy; Arranging and conducting fashion shows for entertainment purposes; Arranging and conducting sports competitions; Providing games of chance for entertainment purposes via the internet; Game and gaming services in the nature of conducting online computer game tournaments in the field of comedy, game shows, [ music, film, ] television, and entertainment; Virtual reality game services provided online from a computer network; Gaming services in the nature of providing on-line computer games; Consulting services about education; Providing a website featuring non-downloadable ring tones, [ pre-recorded music files, multimedia files containing audio, audiovisual media in the nature of audio and video recordings, MP3 audio files, audio and video graphics, ] online computer games, video recordings, images and information relating to live entertainment all in the field of comedy, game shows, [ music, ] and entertainment, via a global computer network to a wireless mobile communication devices for entertainment purposes; Advisory and consultancy services relating to the aforementioned services
Goods and ServicesToys, games, playthings, namely, electronic board games, board games, and board game parts, fittings, accessories, and pieces

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, October 15, 2018
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAvalon Television Limited
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressGB

Party NameAvalon Television Limited
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressGB

Party NameAvalon Television Limited
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGB

Trademark Events


Event DateEvent Description
Thursday, October 11, 2018SN ASSIGNED FOR SECT 66A APPL FROM IB
Monday, October 15, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 15, 2018ASSIGNED TO EXAMINER
Friday, October 19, 2018APPLICATION FILING RECEIPT MAILED
Tuesday, October 23, 2018NON-FINAL ACTION WRITTEN
Wednesday, October 24, 2018NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, November 9, 2018NON-FINAL ACTION (IB REFUSAL) WITHDRAWN FOR REVIEW
Friday, November 9, 2018NON-FINAL ACTION WRITTEN
Saturday, November 10, 2018NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, November 27, 2018REFUSAL PROCESSED BY MPU
Tuesday, November 27, 2018NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, December 15, 2018REFUSAL PROCESSED BY IB
Tuesday, May 28, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, May 28, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, May 28, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 28, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 30, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 30, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 11, 2019FINAL REFUSAL WRITTEN
Tuesday, June 11, 2019FINAL REFUSAL E-MAILED
Tuesday, June 11, 2019NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, December 6, 2019EXPARTE APPEAL RECEIVED AT TTAB
Friday, December 6, 2019JURISDICTION RESTORED TO EXAMINING ATTORNEY
Friday, December 6, 2019EX PARTE APPEAL-INSTITUTED
Friday, December 6, 2019TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, December 17, 2019EXAMINERS AMENDMENT -WRITTEN
Tuesday, December 17, 2019EXAMINERS AMENDMENT E-MAILED
Tuesday, December 17, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, December 17, 2019EXAMINER'S AMENDMENT ENTERED
Friday, December 20, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 20, 2019EXPARTE APPEAL TERMINATED
Monday, December 23, 2019ASSIGNED TO LIE
Wednesday, January 8, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, January 8, 2020NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, January 8, 2020NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Friday, January 24, 2020NOTIFICATION PROCESSED BY IB
Tuesday, January 28, 2020PUBLISHED FOR OPPOSITION
Tuesday, January 28, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, March 11, 2020NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Wednesday, March 11, 2020NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Friday, March 27, 2020NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Tuesday, April 14, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, July 14, 2020FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Monday, August 17, 2020FINAL DISPOSITION PROCESSED
Monday, August 17, 2020FINAL DISPOSITION NOTICE SENT TO IB
Saturday, September 5, 2020FINAL DECISION TRANSACTION PROCESSED BY IB
Tuesday, February 28, 2023TEAS SECTION 7 REQUEST RECEIVED
Friday, June 9, 2023NEW REPRESENTATIVE AT IB RECEIVED
Tuesday, October 10, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 30, 2023AMENDMENT UNDER SECTION 7 - PROCESSED
Tuesday, December 5, 2023NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Monday, July 1, 2024PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Friday, July 26, 2024INVALIDATION REVIEWED - NO ACTION REQUIRED BY OFFICE
Monday, April 14, 2025COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Thursday, August 7, 2025CANCELLATION INSTITUTED NO. 999999