THE BUSINESS OF ENGAGEMENT. Trademark

Trademark Overview


On Monday, June 6, 2016, a trademark application was filed for THE BUSINESS OF ENGAGEMENT. with the United States Patent and Trademark Office. The USPTO has given the THE BUSINESS OF ENGAGEMENT. trademark a serial number of 87061277. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Monday, April 24, 2017. This trademark is owned by Diseño Communications Corporation. The THE BUSINESS OF ENGAGEMENT. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand development and evaluation services in the field of branding, business development, business marketing, and marketing.; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through digital and traditional media.; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the bran...
the business of engagement.

General Information


Serial Number87061277
Word MarkTHE BUSINESS OF ENGAGEMENT.
Filing DateMonday, June 6, 2016
Status602 - ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE
Status DateMonday, April 24, 2017
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesBrand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand development and evaluation services in the field of branding, business development, business marketing, and marketing.; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through digital and traditional media.; Advertising services, namely, creating corporate and brand identity for others; Advertising services, namely, promoting the brands, goods and services of others; Concept and brand development in the areas of personal and business branding.; Concept and brand development services for corporate clients; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; On-line customer-based social media brand marketing services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Promoting, marketing and advertising the brands and goods of others related to all industries, through all public and private communication means, namely, promoting the brands and goods of others made in the United States; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, June 13, 2016
Primary Code035
First Use Anywhere DateThursday, October 1, 2015
First Use In Commerce DateMonday, May 16, 2016

Trademark Owner History


Party NameDiseño Communications Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Diego, CA 92011

Trademark Events


Event DateEvent Description
Monday, April 24, 2017ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Monday, April 24, 2017ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Saturday, September 24, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, September 24, 2016NON-FINAL ACTION E-MAILED
Saturday, September 24, 2016NON-FINAL ACTION WRITTEN
Saturday, September 17, 2016ASSIGNED TO EXAMINER
Monday, June 13, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, June 9, 2016NEW APPLICATION ENTERED IN TRAM