| Serial Number | 87210575 |
| Word Mark | THE BUSINESS OF CREATIVITY |
| Filing Date | Thursday, October 20, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 5, 2024 |
| Registration Number | 5294395 |
| Registration Date | Tuesday, September 26, 2017 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 11, 2017 |
| Goods and Services | Film and video production; Media production services, namely, video and film production; Multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films |
| Goods and Services | Marketing services; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Advertising services, namely, promoting and marketing the goods and services of others in the field of entertainment, automotive, consumer products and services, business services via print and electronic media; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Creating and updating advertising material; Online advertising and marketing services in the field of entertainment, automotive, consumer products and services, business services; Promoting, advertising and marketing of the brands, products, services and online websites of individuals, businesses and nonprofit organizations; Providing marketing consulting in the field of social media; Web site traffic optimization |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 5, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, February 21, 2011 |
| First Use In Commerce Date | Monday, February 21, 2011 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 5, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, February 21, 2011 |
| First Use In Commerce Date | Monday, February 21, 2011 |
| Party Name | MAV12 LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 |
| Party Name | MAV12 LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 |
| Party Name | MAV12 LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90403 |
| Event Date | Event Description |
| Monday, January 30, 2017 | NON-FINAL ACTION WRITTEN |
| Monday, January 30, 2017 | NON-FINAL ACTION E-MAILED |
| Monday, January 30, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 1, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 24, 2016 | NEW APPLICATION ENTERED |
| Wednesday, October 26, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 30, 2017 | ASSIGNED TO EXAMINER |
| Monday, May 22, 2017 | ASSIGNED TO LIE |
| Monday, June 5, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 21, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 11, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 26, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, September 26, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, April 5, 2024 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, July 11, 2017 | PUBLISHED FOR OPPOSITION |
| Thursday, May 25, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, May 25, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 25, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |