THE BRIGHTEST WAY FORWARD Trademark

Trademark Overview


On Monday, October 24, 2016, a trademark application was filed for THE BRIGHTEST WAY FORWARD with the United States Patent and Trademark Office. The USPTO has given the THE BRIGHTEST WAY FORWARD trademark a serial number of 87213723. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 1, 2024. This trademark is owned by La Quinta Worldwide, LLC. The THE BRIGHTEST WAY FORWARD trademark is filed in the Advertising, Business and Retail Services and Restaurant & Hotel Services categories with the following description:

Operation of call centers for others where reservation calls to hotels are transferred to the call center and the franchise pays a percent of revenue booked from such calls; management of call center program for others

Hotel and motel services
the brightest way forward

General Information


Serial Number87213723
Word MarkTHE BRIGHTEST WAY FORWARD
Filing DateMonday, October 24, 2016
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 1, 2024
Registration Number5449367
Registration DateTuesday, April 17, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 18, 2017

Trademark Statements


Goods and ServicesOperation of call centers for others where reservation calls to hotels are transferred to the call center and the franchise pays a percent of revenue booked from such calls; management of call center program for others
Goods and ServicesHotel and motel services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 1, 2024
Primary Code035
First Use Anywhere DateThursday, December 1, 2016
First Use In Commerce DateThursday, December 1, 2016

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 1, 2024
Primary Code043
First Use Anywhere DateThursday, December 1, 2016
First Use In Commerce DateThursday, December 1, 2016

Trademark Owner History


Party NameLa Quinta Worldwide, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressParsippany, NJ 07054

Party NameLa Quinta Worldwide, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressIrving, TX 75038

Party NameLa Quinta Worldwide, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIrving, TX 75038

Trademark Events


Event DateEvent Description
Monday, November 14, 2016NON-FINAL ACTION E-MAILED
Friday, October 28, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, November 12, 2016ASSIGNED TO EXAMINER
Monday, November 14, 2016NON-FINAL ACTION WRITTEN
Monday, November 14, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, January 18, 2017PAPER RECEIVED
Friday, January 20, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 24, 2017ASSIGNED TO EXAMINER
Thursday, February 2, 2017ASSIGNED TO LIE
Friday, February 24, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, February 24, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, March 1, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, March 16, 2017LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 29, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 18, 2017PUBLISHED FOR OPPOSITION
Tuesday, November 21, 2017SOU EXTENSION 1 FILED
Tuesday, April 18, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 13, 2017NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 21, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, November 21, 2017SOU EXTENSION 1 GRANTED
Thursday, November 23, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, February 22, 2018TEAS STATEMENT OF USE RECEIVED
Thursday, February 22, 2018USE AMENDMENT FILED
Monday, March 12, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, March 14, 2018STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 14, 2018ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, March 15, 2018NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 17, 2018REGISTERED-PRINCIPAL REGISTER
Wednesday, June 6, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, April 23, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 23, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 29, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, April 29, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, August 7, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 7, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, November 1, 2024CANCELLED SEC. 8 (6-YR)
Monday, April 17, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED