THE BRIGHT CHOICE Trademark

Trademark Overview


On Wednesday, May 28, 2025, a trademark application was filed for THE BRIGHT CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE BRIGHT CHOICE trademark a serial number of 99206342. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, January 13, 2026. This trademark is owned by Weichert Co.. The THE BRIGHT CHOICE trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Transportation & Storage Services categories with the following description:

Real estate and financial services, namely, brokerage of commercial and residential real estate; rental of apartments, houses, town houses and condominiums; real estate management; mortgage brokerage; business and personnel relocation consulting services, namely, advising relocating employees on the purchase and sale of residential real estate

Moving and physical relocation services, namely, transportation and storage of household goods and business furnishings

Business administrative services for the relocation of businesses and personnel; destination services, namely, providing consumer information for relocated employees about general consumer services in new destination; moving and physical relocation services for household goods and business furnishings, namely, planning and implementing moves of homes and offices
the bright choice

General Information


Serial Number99206342
Word MarkTHE BRIGHT CHOICE
Filing DateWednesday, May 28, 2025
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, January 13, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 18, 2025

Trademark Statements


Goods and ServicesReal estate and financial services, namely, brokerage of commercial and residential real estate; rental of apartments, houses, town houses and condominiums; real estate management; mortgage brokerage; business and personnel relocation consulting services, namely, advising relocating employees on the purchase and sale of residential real estate
Goods and ServicesMoving and physical relocation services, namely, transportation and storage of household goods and business furnishings
Goods and ServicesBusiness administrative services for the relocation of businesses and personnel; destination services, namely, providing consumer information for relocated employees about general consumer services in new destination; moving and physical relocation services for household goods and business furnishings, namely, planning and implementing moves of homes and offices

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, May 28, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, May 28, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateWednesday, May 28, 2025
Primary Code039
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameWeichert Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMorris Plains, NJ 07950

Party NameWeichert Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMorris Plains, NJ 07950

Trademark Events


Event DateEvent Description
Wednesday, May 28, 2025NEW APPLICATION ENTERED
Wednesday, May 28, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 28, 2025APPLICATION FILING RECEIPT MAILED
Thursday, October 16, 2025ASSIGNED TO EXAMINER
Wednesday, October 22, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 12, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 18, 2025PUBLISHED FOR OPPOSITION
Tuesday, November 18, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 13, 2026NOA E-MAILED - SOU REQUIRED FROM APPLICANT