THE BREAKFAST OF CHAMPIONS Trademark

Trademark Overview


On Friday, June 19, 1936, a trademark application was filed for THE BREAKFAST OF CHAMPIONS with the United States Patent and Trademark Office. The USPTO has given the THE BREAKFAST OF CHAMPIONS trademark a serial number of 71379928. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, May 4, 2016. This trademark is owned by GENERAL MILLS, INC.. The THE BREAKFAST OF CHAMPIONS trademark is filed in the Staple Food Products category with the following description:

CEREAL FOOD PRODUCTS PARTICULARLY BREAKFAST CEREAL
the breakfast of champions

General Information


Serial Number71379928
Word MarkTHE BREAKFAST OF CHAMPIONS
Filing DateFriday, June 19, 1936
Status800 - REGISTERED AND RENEWED
Status DateWednesday, May 4, 2016
Registration Number0342440
Registration DateTuesday, January 19, 1937
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Amendment to a Registration/Renewal CertificateTHE DRAWING IS AMENDED TO APPEAR AS FOLLOWS: THE BREAKFAST OF CHAMPIONS
Goods and ServicesCEREAL FOOD PRODUCTS PARTICULARLY BREAKFAST CEREAL

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, March 1, 1983
Primary Code046
First Use Anywhere DateSaturday, October 14, 1933
First Use In Commerce DateSaturday, October 14, 1933

Trademark Owner History


Party NameGENERAL MILLS IP HOLDINGS II, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Trademark Events


Event DateEvent Description
Wednesday, January 19, 1977REGISTERED AND RENEWED (SECOND RENEWAL - 20 YRS)
Monday, May 6, 1991SEC 7 REQUEST FILED
Friday, August 2, 1991AMENDMENT UNDER SECTION 7 - PROCESSED
Friday, September 20, 1991AMENDMENT UNDER SECTION 7 - PROCESSED
Tuesday, September 3, 1996REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Tuesday, October 29, 1996REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Friday, July 28, 2006TEAS SECTION 8 & 9 RECEIVED
Monday, November 20, 2006ASSIGNED TO PARALEGAL
Monday, November 27, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, November 27, 2006REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Monday, January 12, 2009CASE FILE IN TICRS
Thursday, February 25, 2016TEAS SECTION 8 & 9 RECEIVED
Tuesday, May 3, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, May 4, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, May 4, 2016REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
Wednesday, May 4, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, November 26, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, November 26, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 14, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 14, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 14, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 14, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, December 14, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 14, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 7, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, June 7, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 7, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 7, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 7, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 19, 2026COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED