THE BRAND THAT PAYS Trademark

Trademark Overview


On Monday, June 27, 2005, a trademark application was filed for THE BRAND THAT PAYS with the United States Patent and Trademark Office. The USPTO has given the THE BRAND THAT PAYS trademark a serial number of 78659168. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, November 13, 2025. This trademark is owned by Certified Angus Beef, LLC. The THE BRAND THAT PAYS trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:

MARKETING SERVICES, NAMELY, ENHANCING COOPERATION AMONG CATTLE PRODUCERS, FEEDLOTS AND PACKERS TO INCREASE THE SUPPLY OF HIGH QUALITY CATTLE THROUGH THE DISTRIBUTION OF PROMOTIONAL MATERIAL AND ADVERTISING SUCH AS POINT OF PURCHASE DISPLAYS, SIGNS, BANNERS, LABELS AND ADVERTISEMENT SLICKS

EDUCATIONAL TRAINING PROGRAMS NAMELY, PROVIDING CONFERENCES AND SEMINARS IN THE FIELD OF BEEF QUALITY ASSURANCE FOR ENHANCING COOPERATION AMONG CATTLE PRODUCERS, FEEDLOTS AND PACKERS TO INCREASE THE SUPPLY OF HIGH QUALITY CATTLE
the brand that pays

General Information


Serial Number78659168
Word MarkTHE BRAND THAT PAYS
Filing DateMonday, June 27, 2005
Status800 - REGISTERED AND RENEWED
Status DateThursday, November 13, 2025
Registration Number3098243
Registration DateTuesday, May 30, 2006
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 7, 2006

Trademark Statements


Goods and ServicesMARKETING SERVICES, NAMELY, ENHANCING COOPERATION AMONG CATTLE PRODUCERS, FEEDLOTS AND PACKERS TO INCREASE THE SUPPLY OF HIGH QUALITY CATTLE THROUGH THE DISTRIBUTION OF PROMOTIONAL MATERIAL AND ADVERTISING SUCH AS POINT OF PURCHASE DISPLAYS, SIGNS, BANNERS, LABELS AND ADVERTISEMENT SLICKS
Goods and ServicesEDUCATIONAL TRAINING PROGRAMS NAMELY, PROVIDING CONFERENCES AND SEMINARS IN THE FIELD OF BEEF QUALITY ASSURANCE FOR ENHANCING COOPERATION AMONG CATTLE PRODUCERS, FEEDLOTS AND PACKERS TO INCREASE THE SUPPLY OF HIGH QUALITY CATTLE

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, July 1, 2005
Primary Code035
First Use Anywhere DateMonday, June 20, 2005
First Use In Commerce DateMonday, June 20, 2005

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, July 1, 2005
Primary Code041
First Use Anywhere DateMonday, June 20, 2005
First Use In Commerce DateMonday, June 20, 2005

Trademark Owner History


Party NameCertified Angus Beef, LLC
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWooster, OH 44691

Party NameCertified Angus Beef, LLC
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWooster, OH 44691

Party NameCertified Angus Beef, LLC
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWooster, OH 44691

Trademark Events


Event DateEvent Description
Friday, July 1, 2005NEW APPLICATION ENTERED
Wednesday, January 18, 2006ASSIGNED TO EXAMINER
Wednesday, January 18, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, January 20, 2006ASSIGNED TO LIE
Tuesday, January 24, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 15, 2006NOTICE OF PUBLICATION
Thursday, March 2, 2006TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 7, 2006PUBLISHED FOR OPPOSITION
Tuesday, May 30, 2006REGISTERED-PRINCIPAL REGISTER
Thursday, May 17, 2012TEAS SECTION 8 & 15 RECEIVED
Tuesday, May 29, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 29, 2012REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, May 29, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, May 30, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, April 21, 2016TEAS SECTION 8 & 9 RECEIVED
Wednesday, July 13, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, July 14, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, July 14, 2016REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, July 14, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, January 8, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, January 8, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, January 8, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, May 30, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, July 28, 2025TEAS SECTION 8 & 9 RECEIVED
Thursday, November 13, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, November 13, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, November 13, 2025REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, November 13, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED