Trademark Overview
On Sunday, February 1, 2026, a trademark application was filed for THE BRAND IDENTITY with the United States Patent and Trademark Office. The USPTO has given the THE BRAND IDENTITY trademark a serial number of 99627374. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Saturday, June 13, 2026. This trademark is owned by The Brand Identity FZC. The THE BRAND IDENTITY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Providing electronic verification of on-line orders of digital content and generating electronic permission codes which then allow users to access said digital content; Providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line web links to other websites; Platform as a service (PAAS) featuring computer software platforms for brand management, digital asset distribution, and creative workflow optimization; Hosting of blogs; Providing temporary use of online non-downloadable software for use in the creation and publication of journals and blogs; Electronic storage services for archiving electronic data; Providing temporary use of online non-downloadable computer software for digital asset management; Providing a web site featuring technology that enables users to search for content in the fields of graphic design and branding
On-line retail store services featuring graphic design assets and digital publications; Advertising, promotion, and marketing services in the nature of curated digital showcases and brand spotlights for design studios, independent creatives, and design-driven brands; Advertising, marketing, and promoting the goods and services of others via online publications, social media platforms, and digital newsletters; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for the design, creative, and technology industries; Promotional sponsorship of design exhibitions, creative conferences, and brand identity awards; Recruitment and placement of personnel in the field of graphic design, branding, visual communication, and the creative industries; Personnel recruitment; Personnel recruitment services; Personnel placement and recruitment; Providing on-line interactive employment counseling and recruitment services; On-line wholesale and retail sto...
Information relating to entertainment and education provided on-line from a computer database or the internet; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services in the nature of production of documentaries and editorial features in the fields of design and branding; Organizing cultural and arts events; Organization of entertainment exhibition events; Event management services being organising and conducting cultural events; Providing information in the field of current events via a website; On-line journals, namely, blogs featuring graphic design, brand identity, typography, and visual culture; Online publication of blogs
Downloadable typeface fonts; Downloadable graphic design templates; Downloadable image files containing graphic design assets, visual communication templates, and digital media content; Downloadable image files of digital animated designs of visual identities and graphic branding elements; Downloadable image files of digital non-animated designs of brand identity systems and graphic layouts; Downloadable image files of digital animated and non-animated designs of commercial graphic art and brand presentations; Downloadable templates for graphic design presentations and brand guidelines; Downloadable computer-aided design (CAD) software for graphic design and digital layout prototyping; Downloadable documents in the field of graphic design, typography, and brand strategy provided via a website; Downloadable computer software designed to be deployed on web servers for managing and displaying digital design portfolios; Downloadable electronic databases in the field of graphic design, bra...
