THE BRAND IDENTITY Trademark
Trademark Overview
On Sunday, February 1, 2026, a trademark application was filed for THE BRAND IDENTITY with the United States Patent and Trademark Office. The USPTO has given the THE BRAND IDENTITY trademark a serial number of 99627374. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Friday, May 29, 2026. This trademark is owned by The Brand Identity FZC. The THE BRAND IDENTITY trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:
Providing electronic verification of on-line orders of digital content and generating electronic permission codes which then allow users to access said digital content; Providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line web links to other websites; Platform as a service (PAAS) featuring computer software platforms for brand management, digital asset distribution, and creative workflow optimization; Hosting of blogs; Providing temporary use of online non-downloadable software for use in the creation and publication of journals and blogs; Electronic storage services for archiving electronic data; Providing temporary use of online non-downloadable computer software for digital asset management; Providing a web site featuring technology that enables users to search for content in the fields of graphic design and branding
On-line retail store services featuring graphic design assets and digital publications; Advertising, promotion, and marketing services in the nature of curated digital showcases and brand spotlights for design studios, independent creatives, and design-driven brands; Advertising, marketing, and promoting the goods and services of others via online publications, social media platforms, and digital newsletters; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for the design, creative, and technology industries; Promotional sponsorship of design exhibitions, creative conferences, and brand identity awards; Recruitment and placement of personnel in the field of graphic design, branding, visual communication, and the creative industries; Personnel recruitment; Personnel recruitment services; Personnel placement and recruitment; Providing on-line interactive employment counseling and recruitment services; On-line wholesale and retail sto...
Information relating to entertainment and education provided on-line from a computer database or the internet; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services in the nature of production of documentaries and editorial features in the fields of design and branding; Organizing cultural and arts events; Organization of entertainment exhibition events; Event management services being organising and conducting cultural events; Providing information in the field of current events via a website; On-line journals, namely, blogs featuring graphic design, brand identity, typography, and visual culture; Online publication of blogs
Downloadable typeface fonts; Downloadable graphic design templates; Downloadable image files containing graphic design assets, visual communication templates, and digital media content; Downloadable image files of digital animated designs of visual identities and graphic branding elements; Downloadable image files of digital non-animated designs of brand identity systems and graphic layouts; Downloadable image files of digital animated and non-animated designs of commercial graphic art and brand presentations; Downloadable templates for graphic design presentations and brand guidelines; Downloadable computer-aided design (CAD) software for graphic design and digital layout prototyping; Downloadable documents in the field of graphic design, typography, and brand strategy provided via a website; Downloadable computer software designed to be deployed on web servers for managing and displaying digital design portfolios; Downloadable electronic databases in the field of graphic design, bra...
General Information
| Serial Number | 99627374 |
| Word Mark | THE BRAND IDENTITY |
| Filing Date | Sunday, February 1, 2026 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Friday, May 29, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Providing electronic verification of on-line orders of digital content and generating electronic permission codes which then allow users to access said digital content; Providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line web links to other websites; Platform as a service (PAAS) featuring computer software platforms for brand management, digital asset distribution, and creative workflow optimization; Hosting of blogs; Providing temporary use of online non-downloadable software for use in the creation and publication of journals and blogs; Electronic storage services for archiving electronic data; Providing temporary use of online non-downloadable computer software for digital asset management; Providing a web site featuring technology that enables users to search for content in the fields of graphic design and branding |
| Goods and Services | On-line retail store services featuring graphic design assets and digital publications; Advertising, promotion, and marketing services in the nature of curated digital showcases and brand spotlights for design studios, independent creatives, and design-driven brands; Advertising, marketing, and promoting the goods and services of others via online publications, social media platforms, and digital newsletters; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for the design, creative, and technology industries; Promotional sponsorship of design exhibitions, creative conferences, and brand identity awards; Recruitment and placement of personnel in the field of graphic design, branding, visual communication, and the creative industries; Personnel recruitment; Personnel recruitment services; Personnel placement and recruitment; Providing on-line interactive employment counseling and recruitment services; On-line wholesale and retail store services featuring downloadable sound, music, image, video and game files; On-line wholesale and retail store services featuring digital goods; Providing on-line trade directory services; Employment agency services; Arranging subscriptions to publications for others; Arranging subscriptions of the online publications of others; Subscription management services as a subscription agent between publishers and customers; Subscription-based retail store services in the field of graphic design assets, digital mockups, and typography; Subscription-based online retail store services in the field of branded products, design books, and creative resources; On-line retail store services featuring subscription boxes containing curated design objects, stationery, and printed publications; Online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes; Providing an on-line searchable database featuring employment opportunities and content about employment; Providing an on-line searchable database featuring employment opportunities and content about employment relevant to graphic design, art direction, branding, and the creative industries |
| Goods and Services | Information relating to entertainment and education provided on-line from a computer database or the internet; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services in the nature of production of documentaries and editorial features in the fields of design and branding; Organizing cultural and arts events; Organization of entertainment exhibition events; Event management services being organising and conducting cultural events; Providing information in the field of current events via a website; On-line journals, namely, blogs featuring graphic design, brand identity, typography, and visual culture; Online publication of blogs |
| Goods and Services | Downloadable typeface fonts; Downloadable graphic design templates; Downloadable image files containing graphic design assets, visual communication templates, and digital media content; Downloadable image files of digital animated designs of visual identities and graphic branding elements; Downloadable image files of digital non-animated designs of brand identity systems and graphic layouts; Downloadable image files of digital animated and non-animated designs of commercial graphic art and brand presentations; Downloadable templates for graphic design presentations and brand guidelines; Downloadable computer-aided design (CAD) software for graphic design and digital layout prototyping; Downloadable documents in the field of graphic design, typography, and brand strategy provided via a website; Downloadable computer software designed to be deployed on web servers for managing and displaying digital design portfolios; Downloadable electronic databases in the field of graphic design, brand identity systems, and visual communication |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 1, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, January 31, 2024 |
| First Use In Commerce Date | Wednesday, January 31, 2024 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 1, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, May 31, 2015 |
| First Use In Commerce Date | Sunday, May 31, 2015 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 1, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, October 31, 2017 |
| First Use In Commerce Date | Tuesday, October 31, 2017 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 1, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, October 31, 2017 |
| First Use In Commerce Date | Tuesday, October 31, 2017 |
Trademark Owner History
| Party Name | The Brand Identity FZC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Sharjah
AE |
Trademark Events
| Event Date | Event Description |
| Sunday, February 1, 2026 | NEW APPLICATION ENTERED |
| Sunday, February 1, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, February 1, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, May 29, 2026 | ASSIGNED TO EXAMINER |
