| Serial Number | 90977534 |
| Word Mark | THE BRAND HIGHWAY |
| Filing Date | Friday, February 5, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 9, 2022 |
| Registration Number | 6816536 |
| Registration Date | Tuesday, August 9, 2022 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 14, 2021 |
| Goods and Services | Promoting the goods and services of others by means of operating e-commerce marketplaces; promoting the goods and services of others by means of providing consumer product information and product listings connecting sellers with buyers in e-commerce marketplaces; online retail store services featuring a wide variety of consumer goods of others; advertising and marketing services; branding services, namely, consulting, development, management and marketing of brands for businesses; order fulfillment services; distributorship services featuring a wide variety of consumer goods; outsource service provider in the field of business operation and management of a distribution center or warehouse facility containing distribution inventory; business management services, namely, managing logistics, reverse logistics, supply chain services, supply chain visibility and synchronization, and product distribution processes for others |
| NOT AVAILABLE | "BRAND" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 11, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, January 31, 2021 |
| First Use In Commerce Date | Sunday, January 31, 2021 |
| Party Name | Accelerate360, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sacramento, CA 95816 |
| Party Name | Accelerate360, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Smyrna, GA 30080 |
| Party Name | Accelerate360, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Smyrna, GA 30080 |
| Event Date | Event Description |
| Tuesday, February 9, 2021 | NEW APPLICATION ENTERED |
| Tuesday, May 11, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 6, 2021 | ASSIGNED TO EXAMINER |
| Wednesday, August 11, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, August 11, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 11, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 11, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, August 11, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, August 26, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 14, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 14, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 9, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, May 6, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Friday, May 6, 2022 | TEAS REQUEST TO DIVIDE RECEIVED |
| Monday, May 23, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, May 6, 2022 | DIVISIONAL REQUEST RECEIVED |
| Friday, July 1, 2022 | DIVISIONAL PROCESSING COMPLETE |
| Friday, May 6, 2022 | USE AMENDMENT FILED |
| Friday, July 1, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 5, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, July 6, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 9, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 9, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, July 16, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 16, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, December 4, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, December 4, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, December 4, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, December 4, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, December 4, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |