THE BRAND BEHIND THE BRAND Trademark
Trademark Overview
On Friday, January 13, 2017, a trademark application was filed for THE BRAND BEHIND THE BRAND with the United States Patent and Trademark Office. The USPTO has given the THE BRAND BEHIND THE BRAND trademark a serial number of 87300835. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 1, 2024. This trademark is owned by ISA TanTec Limited. The THE BRAND BEHIND THE BRAND trademark is filed in the Leather Products category with the following description:
Animal skins; Backpacks; Bags for sports; Briefcases; Garment bags for travel; Handbag frames; Handbags; Leather laces; Leather shoulder belts; Leather straps; Leather thongs for fastening or securing items; Leather thread; Leather and imitation leather; Pelts; Purses; Rucksacks; Travelling bags; Wallets; Card wallets; Key wallets; Leather credit card wallets; Pocket wallets
General Information
| Serial Number | 87300835 |
| Word Mark | THE BRAND BEHIND THE BRAND |
| Filing Date | Friday, January 13, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 1, 2024 |
| Registration Number | 5265311 |
| Registration Date | Tuesday, August 15, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 30, 2017 |
Trademark Statements
| Description of Mark | The mark consists of the stylized wording: "The Brand Behind The Brand", and two brackets in the middle of the word "Brand" and "Behind". |
| Goods and Services | Animal skins; Backpacks; Bags for sports; Briefcases; Garment bags for travel; Handbag frames; Handbags; Leather laces; Leather shoulder belts; Leather straps; Leather thongs for fastening or securing items; Leather thread; Leather and imitation leather; Pelts; Purses; Rucksacks; Travelling bags; Wallets; Card wallets; Key wallets; Leather credit card wallets; Pocket wallets |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
Classification Information
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 1, 2024 |
| Primary Code | 018 |
| First Use Anywhere Date | Sunday, September 27, 2015 |
| First Use In Commerce Date | Sunday, September 27, 2015 |
Trademark Owner History
| Party Name | ISA TanTec Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Macau MO |
| Party Name | ISA TanTec Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Macau MO |
| Party Name | ISA TanTec Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Macau MO |
Trademark Events
| Event Date | Event Description |
| Friday, March 1, 2024 | CANCELLED SEC. 8 (6-YR) |
| Monday, August 15, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 15, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 30, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 30, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 10, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 18, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 10, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, January 24, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, January 21, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 17, 2017 | NEW APPLICATION ENTERED |