THE BRAND BEHIND THE BRAND Trademark
Trademark Overview
On Thursday, August 24, 2006, a trademark application was filed for THE BRAND BEHIND THE BRAND with the United States Patent and Trademark Office. The USPTO has given the THE BRAND BEHIND THE BRAND trademark a serial number of 78960011. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 18, 2018. This trademark is owned by Ma Cher (USA), Inc.. The THE BRAND BEHIND THE BRAND trademark is filed in the Advertising, Business and Retail Services category with the following description:
Promotional services for others, namely development of marketing campaigns for businesses featuring promotional products and packaging and consultation services related thereto
General Information
| Serial Number | 78960011 |
| Word Mark | THE BRAND BEHIND THE BRAND |
| Filing Date | Thursday, August 24, 2006 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 18, 2018 |
| Registration Number | 3312608 |
| Registration Date | Tuesday, October 16, 2007 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 31, 2007 |
Trademark Statements
| Goods and Services | Promotional services for others, namely development of marketing campaigns for businesses featuring promotional products and packaging and consultation services related thereto |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 18, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, May 31, 2004 |
| First Use In Commerce Date | Monday, May 31, 2004 |
Trademark Owner History
| Party Name | Ma Cher (USA), Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Venice, CA 90291 |
| Party Name | Ma Cher (USA), Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Venice, CA 90291 |
| Party Name | Ma Cher (USA), Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Venice, CA 90291 |
Trademark Events
| Event Date | Event Description |
| Friday, May 18, 2018 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, September 25, 2013 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED |
| Wednesday, September 25, 2013 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, September 18, 2013 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Wednesday, September 25, 2013 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 18, 2013 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, October 16, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 31, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, July 11, 2007 | NOTICE OF PUBLICATION |
| Thursday, May 10, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 9, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 9, 2007 | AMENDMENT FROM APPLICANT ENTERED |
| Wednesday, May 9, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 9, 2007 | ASSIGNED TO LIE |
| Monday, April 16, 2007 | PAPER RECEIVED |
| Tuesday, January 23, 2007 | NON-FINAL ACTION MAILED |
| Monday, January 22, 2007 | NON-FINAL ACTION WRITTEN |
| Friday, January 19, 2007 | ASSIGNED TO EXAMINER |
| Tuesday, August 29, 2006 | NEW APPLICATION ENTERED IN TRAM |
