| Serial Number | 99062051 |
| Word Mark | THE BRAIN BEHIND THE BRANDS |
| Filing Date | Friday, February 28, 2025 |
| Status | 645 - FINAL REFUSAL - MAILED |
| Status Date | Sunday, December 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advertising analysis; Advertising research; Creating advertising material; Advertising services; Analysis of advertising response; Development of advertising concepts; Analyzing and compiling data for measuring the performance of advertising campaigns; Media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; Media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; Provision of space on websites for advertising goods and services; Providing space at a web site for the advertisement of the goods and services of others; Leasing of advertising space; Providing consulting services in the field of facilitating the planning, buying, and selling of media; Rental of advertising space |
| Goods and Services | Providing online non-downloadable computer software platforms for creating and generating text; Research in the field of artificial intelligence (AI) technology; Providing temporary use of online non-downloadable chatbot software using artificial intelligence (AI) for creating and generating text; Research, development, design and upgrading of computer software; Platform as a service (PAAS) featuring computer software platforms for use in database management, creating and managing advertising, marketing, promotional and public relations campaigns; Software as a service (SAAS) services, namely, hosting software for use by others for use by others for in database management, creating and managing advertising, marketing, promotional and public relations campaigns; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for software development in advertising and marketing; Design, maintenance, development and updating of computer software; Development, updating and maintenance of software and database systems; Graphic design services; Providing temporary use of on-line non-downloadable software and applications using artificial intelligence (AI) for use in advertising platforms, namely, monitoring and optimizing the performance of online advertising; Providing temporary use of online non-downloadable computer software for collecting, analyzing and organizing data in the field of deep learning; Providing temporary use of on-line non-downloadable cloud computing software for advertising platforms, namely, monitoring and optimizing the performance of online advertising; Technology consultation in the field of artificial intelligence (AI); Consultancy in the field of artificial intelligence (AI) technology; Technical consulting in the field of artificial intelligence (AI) software customization |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 28, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, September 30, 2020 |
| First Use In Commerce Date | Wednesday, September 30, 2020 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 28, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, September 30, 2020 |
| First Use In Commerce Date | Wednesday, September 30, 2020 |
| Party Name | Cognitiv Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10018 |
| Event Date | Event Description |
| Friday, February 28, 2025 | NEW APPLICATION ENTERED |
| Friday, February 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 28, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, August 4, 2025 | ASSIGNED TO EXAMINER |
| Monday, August 11, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, August 11, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, August 11, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, November 10, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, November 10, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 10, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, December 7, 2025 | FINAL REFUSAL WRITTEN |
| Sunday, December 7, 2025 | FINAL REFUSAL E-MAILED |
| Sunday, December 7, 2025 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, January 19, 2026 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Monday, January 19, 2026 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |