THE BORING (BUT VERY IMPORTANT) SIDE Trademark

Trademark Overview


On Thursday, December 8, 2022, a trademark application was filed for THE BORING (BUT VERY IMPORTANT) SIDE with the United States Patent and Trademark Office. The USPTO has given the THE BORING (BUT VERY IMPORTANT) SIDE trademark a serial number of 79366768. The federal status of this trademark filing is REGISTERED as of Tuesday, September 24, 2024. This trademark is owned by Oatly AB. The THE BORING (BUT VERY IMPORTANT) SIDE trademark is filed in the Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:

Processed grains; food starches, and goods made thereof, namely, starch for food; baking preparations, namely, baking soda, baking powder and baking spices, and yeasts; flour; oat-based food and foodstuffs, namely, processed oats, oat-based food bars and oat-based energy bars; oatmeal, rolled oats; cereals being processed cereals; food preparations and foodstuffs made from cereals, namely, ready-to-eat cereals, cereal based snack food; crisps made of cereals, namely, crispbread made of cereals; crisps being chips made of cereals; breakfast cereals; breakfast cereals containing fibre; breakfast cereals containing a mixture of fruit and fibre; processed cereals flakes; muesli consisting predominantly of cereals; cereal bars and cereal-based energy-bars; processed cereal powders; oat flakes; muesli; oat-based gruel; snack foods consisting principally of grain; snack foods consisting principally of extruded cereals; cereal-based snack foods; snack foods and snack products made from cereals...

Dairy substitutes, namely artificial cream, hazelnut milk, soy milk, coconut oil for food, coconut butter; dairy product substitutes, namely, oat-based cream; milk substitutes; milk substitutes containing oats; milk substitutes, namely, oat milk; milk substitutes, namely, oat-based beverages and drinks for use as a milk substitute; milk substitute based beverages and drinks; almond milk, almond milk-based beverages; coconut milk, coconut milk-based beverages; peanut milk, peanut milk-based beverages; rice milk, rice milk for use as milk substitute; soya milk, soya bean milk; functional milk substitute beverages; fruit-flavored oat-based drinks; milk substitute-based drinks containing coffee; yoghurt substitutes; yoghurt substitutes containing oats; milk substitute preparations for making yoghurt; oat-based yoghurt substitute; oat-based yoghurt and drinking yoghurt free of milk and lactose; yoghurt and drinking yoghurt substitutes containing oats; fruit-flavored yoghurt substitutes; fru...

Preparations for making beverages, namely, preparations for making fruit beverages, fruit-based and fruit-flavored beverages, vegetable juices, smoothies, soya-based beverages not being milk substitutes, whey beverages, isotonic beverages and sports beverages; non-alcoholic beverages, namely, non-alcoholic malt beverages, non-alcoholic fruit-based beverages, non-alcoholic water-based beverages, carbonated beverages, non-alcoholic beverages containing fruit juices, non-alcoholic beverages flavored with coffee, non-alcoholic beverages flavored with tea; non-alcoholic drinks, namely, isotonic non-alcoholic drinks, carbonated non-alcoholic drinks and energy shots; non-alcoholic oat-based beverages not being milk substitutes; oat-based natural energy drinks; oat-based breakfast drinks namely, smoothies containing oats, fruit juices containing oats and vegetable juices containing oats; non-alcoholic oat-based fruit drink beverages; oat-based smoothie beverages; non-alcoholic oat-based fruit ...
the boring (but very important) side

General Information


Serial Number79366768
Word MarkTHE BORING (BUT VERY IMPORTANT) SIDE
Filing DateThursday, December 8, 2022
Status700 - REGISTERED
Status DateTuesday, September 24, 2024
Registration Number7510156
Registration DateTuesday, September 24, 2024
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 9, 2024

Trademark Statements


Goods and ServicesProcessed grains; food starches, and goods made thereof, namely, starch for food; baking preparations, namely, baking soda, baking powder and baking spices, and yeasts; flour; oat-based food and foodstuffs, namely, processed oats, oat-based food bars and oat-based energy bars; oatmeal, rolled oats; cereals being processed cereals; food preparations and foodstuffs made from cereals, namely, ready-to-eat cereals, cereal based snack food; crisps made of cereals, namely, crispbread made of cereals; crisps being chips made of cereals; breakfast cereals; breakfast cereals containing fibre; breakfast cereals containing a mixture of fruit and fibre; processed cereals flakes; muesli consisting predominantly of cereals; cereal bars and cereal-based energy-bars; processed cereal powders; oat flakes; muesli; oat-based gruel; snack foods consisting principally of grain; snack foods consisting principally of extruded cereals; cereal-based snack foods; snack foods and snack products made from cereals; cereal-based snack foods, namely, snacks made from muesli; grain-based snack foods, namely, snack foods made of whole wheat; bread; wholemeal bread and bread mixes; whole wheat bread and crisp breads; processed whole wheat grains being cooked, precooked and preserved; biscuits; pastry and confectionery, namely, tablet confectionery and chocolate confectionery; oat-based cake mixes, oat-based biscuit mixes; coffee; decaffeinated coffee; instant coffee; roasted coffee in powder form; artificial coffee; coffee drinks and beverages; coffee-based drinks and beverages; coffee-based drinks and beverages containing milk substitutes; pancakes; waffles; pre-mixed pancake batter; pre-mixed liquid batter for making pancakes; oat-based pancakes; oat-based waffles; pre-mixed oat-based pancake batter; pre-mixed oat-based liquid batter for making pancakes; corn starch derivatives in powder form for making into drinks; cocoa-based powdered preparations for use in making cocoa-based beverages; food dressings in the nature of sauces; sauces; cooking sauces; prepared foodstuffs in the form of sauces; oat-based sauces; oat-based custard, oat-based vanilla custard, oat-based vanilla sauce; ice cream substitute; ice cream; ice cream made from milk substitutes; non-dairy ice cream; oat-based ice cream; oat-based flavoured ice-cream; oat-based fruit ice-cream; flavoured ice-cream, fruit ice-cream; soy-based ice cream; milk substitutes frozen yoghurt; non-dairy frozen yoghurt; fermented foodstuffs based on oats, namely, oat-based soy sauce, oat-based pastes; oat-based grains and cereals products for slimming purposes, namely, processed oats and processed cereals; grain-based products for slimming purposes, namely, grain bars and grain based energy-bars, grain-based snacks, snack foods and snack food products made from grains; oat based food spread
Description of MarkThe mark consists of the wording "THE BORING (BUT VERY IMPORTANT) SIDE" in stylized wording with droplets falling from the wording "THE BORING SIDE".
Goods and ServicesDairy substitutes, namely artificial cream, hazelnut milk, soy milk, coconut oil for food, coconut butter; dairy product substitutes, namely, oat-based cream; milk substitutes; milk substitutes containing oats; milk substitutes, namely, oat milk; milk substitutes, namely, oat-based beverages and drinks for use as a milk substitute; milk substitute based beverages and drinks; almond milk, almond milk-based beverages; coconut milk, coconut milk-based beverages; peanut milk, peanut milk-based beverages; rice milk, rice milk for use as milk substitute; soya milk, soya bean milk; functional milk substitute beverages; fruit-flavored oat-based drinks; milk substitute-based drinks containing coffee; yoghurt substitutes; yoghurt substitutes containing oats; milk substitute preparations for making yoghurt; oat-based yoghurt substitute; oat-based yoghurt and drinking yoghurt free of milk and lactose; yoghurt and drinking yoghurt substitutes containing oats; fruit-flavored yoghurt substitutes; fruit-flavored yoghurt substitutes containing oats; sour milk substitutes; sour cream substitutes; sour milk substitutes containing oats; sour cream substitutes containing oats; cream substitutes; crème fraiche substitutes; cream substitutes containing oat; crème fraiche substitutes containing oats; non-dairy creamer; oat-based cooking cream and creamer; vegetable based cream; butter substitutes, margarine substitutes; oat-based butter substitutes; oat-based margarine substitutes; cheese products containing non-dairy milk substitutes, namely, namely, dairy substitute cheese, dairy substitute cream cheese, dairy substitute cheese spreads; cheese mixtures being dairy substitutes; dairy substitutes cheese powder; cheese substitutes; oat-based cheese; instant powder dairy substitutes, namely, instant cheese powder substitutes, skimmed milk powder, sweet whey powder; milk substitute powder, milk substitute powder for food and nutritional purposes; dried non-dairy milk substitute powder; cream substitute powder; flavored milk non-dairy milk substitute powder for making drinks; dried vegetable in powder form; coconut milk powder; compotes, fruit and vegetable spreads; processed fruit; fruit snacks, namely, dried fruit-based snacks and fruit-based snack food; fruit chips; fruit-based snack foods; fruit juices for cooking; vegetable juices for cooking; vegetable juice concentrates for food; oat-based and vegetable based dairy substitute products for slimming purposes, namely, artificial milk, cream and cheese based on oats and vegetables; soup powders; oat-based milk drinks in powder form
Goods and ServicesPreparations for making beverages, namely, preparations for making fruit beverages, fruit-based and fruit-flavored beverages, vegetable juices, smoothies, soya-based beverages not being milk substitutes, whey beverages, isotonic beverages and sports beverages; non-alcoholic beverages, namely, non-alcoholic malt beverages, non-alcoholic fruit-based beverages, non-alcoholic water-based beverages, carbonated beverages, non-alcoholic beverages containing fruit juices, non-alcoholic beverages flavored with coffee, non-alcoholic beverages flavored with tea; non-alcoholic drinks, namely, isotonic non-alcoholic drinks, carbonated non-alcoholic drinks and energy shots; non-alcoholic oat-based beverages not being milk substitutes; oat-based natural energy drinks; oat-based breakfast drinks namely, smoothies containing oats, fruit juices containing oats and vegetable juices containing oats; non-alcoholic oat-based fruit drink beverages; oat-based smoothie beverages; non-alcoholic oat-based fruit and berry drinks and beverages; oat-based drinks and beverages for slimming purposes; energy drinks; energy drinks containing caffeine; recovery drinks; sports drinks; functional beverages, namely sports drinks containing electrolytes, nutrified fruit drinks; functional water-based beverages, namely water-based sports drinks, water-based energy drinks and water-based sports recovery drinks; nut and soy based beverages; powders for the preparation of beverages, namely powders for the preparation of fruit beverages and powders for the preparation of vegetable beverages, powders used in the preparation of fruit-based drinks; powders for use in preparation of fruit based beverages; oat-based drinks not being milk substitutes in powder form namely mixes for making non-alcoholic oat-based beverages.

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateSunday, April 9, 2023
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateSunday, April 9, 2023
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateSunday, April 9, 2023
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameOatly AB
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressSE

Party NameOatly AB
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressSE

Party NameOatly AB
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSE

Trademark Events


Event DateEvent Description
Thursday, April 6, 2023SN ASSIGNED FOR SECT 66A APPL FROM IB
Sunday, April 9, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 13, 2023APPLICATION FILING RECEIPT MAILED
Thursday, September 14, 2023ASSIGNED TO EXAMINER
Tuesday, September 26, 2023NON-FINAL ACTION WRITTEN
Wednesday, September 27, 2023NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, October 6, 2023REFUSAL PROCESSED BY MPU
Friday, October 6, 2023NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Wednesday, November 1, 2023REFUSAL PROCESSED BY IB
Thursday, March 28, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 28, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 28, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 8, 2024NON-FINAL ACTION WRITTEN
Wednesday, May 8, 2024NON-FINAL ACTION E-MAILED
Wednesday, May 8, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 29, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 29, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 29, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 29, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 11, 2024REFUSAL PROCESSED BY IB
Wednesday, June 19, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 9, 2024PUBLISHED FOR OPPOSITION
Tuesday, July 9, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 24, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, September 24, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Friday, September 20, 2024NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Wednesday, September 4, 2024NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB
Wednesday, September 4, 2024NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB