| Serial Number | 98243465 |
| Word Mark | THE BIG WHY |
| Filing Date | Friday, October 27, 2023 |
| Status | 732 - THIRD EXTENSION - GRANTED |
| Status Date | Monday, December 15, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 30, 2024 |
| Goods and Services | Education services, namely, providing live and on-line courses of instruction, information about education, consulting about education, seminars, and workshops, all in the field of improving health, well-being, and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness; Educational services, namely, conducting programs in the field of improving health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness; Educational services, namely, developing, arranging, and conducting educational conferences and programs and providing courses of instruction in the field of improving health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness |
| Goods and Services | Health care services, namely, wellness programs, health awareness programs, preventative health programs, community sponsored health programs, and wellness communities; Health care consulting in the field of improving health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness |
| Goods and Services | Promoting public awareness of public health initiatives and projects that improve health, well-being and longevity by optimizing policy, building design, social networks, and the built environment based on research involving cultures of longevity and wellness |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 3, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 3, 2023 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 3, 2023 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Blue Zones, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37212 |
| Party Name | Blue Zones, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Nashville, TN 37212 |
| Event Date | Event Description |
| Tuesday, October 31, 2023 | NEW APPLICATION ENTERED |
| Friday, November 3, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 23, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, March 27, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, March 27, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 27, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, March 27, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, March 27, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 10, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 30, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 30, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 25, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, December 12, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, December 12, 2024 | SOU EXTENSION 1 FILED |
| Friday, December 13, 2024 | SOU EXTENSION 1 GRANTED |
| Monday, March 3, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, June 20, 2025 | SOU TEAS EXTENSION RECEIVED |
| Friday, June 20, 2025 | SOU EXTENSION 2 FILED |
| Friday, June 20, 2025 | SOU EXTENSION 2 GRANTED |
| Saturday, June 21, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, September 9, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, September 9, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, September 9, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, December 15, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, December 15, 2025 | SOU EXTENSION 3 FILED |
| Monday, December 15, 2025 | SOU EXTENSION 3 GRANTED |
| Tuesday, December 16, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |