| Serial Number | 85235682 |
| Word Mark | THE BETTY MILLS COMPANY SNACK REWARDS |
| Filing Date | Monday, February 7, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 2, 2018 |
| Registration Number | 4117164 |
| Registration Date | Tuesday, March 27, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 10, 2012 |
| Indication of Colors claimed | The color(s) yellow, black, and white is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "COMPANY" OR "SNACK REWARDS" |
| Description of Mark | The mark consists of the stylized wording "THE BETTY MILLS COMPANY" in black above the wording "SNACK REWARDS" in white, all appearing atop a yellow zig-zag-edged circular carrier. |
| Goods and Services | Arranging and conducting incentive reward programs to promote the sale of Janitorial Supplies, Facility Supplies, Office Snacks, Office Supplies, Office Furniture, and Outdoor Sheds; Promoting goods and services of others, namely, Janitorial Supplies, Facility Supplies, Office Snacks, Office Supplies, Office Furniture, and Outdoor Sheds through the issuance of loyalty rewards programs; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of company's goods and services; Consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of rewards program that allows customers to redeem points for awards; Consumer loyalty program to promote online retail store services through the provision of enhanced discounts, gifts and rewards; Online retail store services in the field of cleaning, safety, and workplace supplies featuring the issuance of loyalty rewards points to customers for purchases; Membership club services providing exclusive benefits in the nature of discounts and rewards for customers; consumer reward programs for advertising and promotional purposes which permit consumers to earn rewards, prizes and coupons based on purchases and other activities; online retail store services featuring Janitorial Supplies, Facility Supplies, Office Snacks, Office Supplies, Office Furniture, and Outdoor Sheds; Promoting goods and services of others, namely, Janitorial Supplies, Facility Supplies, Office Snacks, Office Supplies, Office Furniture, and Outdoor Sheds; Providing a purchase incentive awards program, namely, a program that provides discounts and related benefits to reward repeat customers for purchasing products of others; Providing a rewards program in connection with customer purchases in the nature of prize giveaways; arranging and conducting a rewards program to promote the sale of Janitorial Supplies, Facility Supplies, Office Snacks, Office Supplies, Office Furniture, and Outdoor Sheds; arranging and conducting an incentive program to promote the sale of Janitorial Supplies, Facility Supplies, Office Snacks, Office Supplies, Office Furniture, and Outdoor Sheds |
| Name/Portrait Description and/or Consent Statement | The name "BETTY MILLS" does not identify a living individual. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 2, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, December 1, 2010 |
| First Use In Commerce Date | Wednesday, December 1, 2010 |
| Party Name | The Betty Mills Company, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Mateo, CA 94403 |
| Party Name | The Betty Mills Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93101 |
| Party Name | The Betty Mills Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93101 |
| Event Date | Event Description |
| Friday, November 2, 2018 | CANCELLED SEC. 8 (6-YR) |
| Monday, March 27, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, November 13, 2012 | REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY NOT ENTERED |
| Tuesday, November 6, 2012 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |
| Thursday, April 12, 2012 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, April 12, 2012 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 10, 2012 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 10, 2012 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 27, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 10, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 10, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 21, 2011 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, December 3, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, November 21, 2011 | ASSIGNED TO LIE |
| Friday, October 28, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 28, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Friday, October 28, 2011 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, October 28, 2011 | EXAMINERS AMENDMENT E-MAILED |
| Friday, October 28, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 27, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, October 26, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 26, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 6, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 6, 2011 | NON-FINAL ACTION E-MAILED |
| Friday, May 6, 2011 | NON-FINAL ACTION WRITTEN |
| Friday, May 6, 2011 | ASSIGNED TO EXAMINER |
| Friday, February 11, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, February 10, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, February 10, 2011 | NEW APPLICATION ENTERED IN TRAM |