THE BETTER CHOICE Trademark
Trademark Overview
On Wednesday, January 7, 2026, a trademark application was filed for THE BETTER CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE BETTER CHOICE trademark a serial number of 99582935. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, January 7, 2026. This trademark is owned by D & B Trucks & Equipment Sales LLC. The THE BETTER CHOICE trademark is filed in the Construction & Repair Services category with the following description:
Installation, maintenance and repair of chassis parts and bodies for vehicles; Repair, servicing and maintenance of vehicles and apparatus for locomotion by air; Repair and maintenance of vehicles; Maintenance and repair of vehicles; Repair and maintenance of electric vehicles; Maintenance and repair of land vehicles; Maintenance and repair of air vehicles; Repair and maintenance of motor vehicles; Maintenance and repair of motor vehicles; Maintenance and repair of electric vehicles; Repair and maintenance of land vehicles; Maintenance and repair of rail vehicles; Repair and maintenance of public transport vehicles; Maintenance and repair of public transport vehicles; Custom installation of exterior, interior and mechanical parts of vehicles; Vehicle customization services, namely, installation of necessary electronic and other emergency equipment into emergency and safety vehicles; Maintenance of vehicle washing installations
General Information
| Serial Number | 99582935 |
| Word Mark | THE BETTER CHOICE |
| Filing Date | Wednesday, January 7, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, January 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Installation, maintenance and repair of chassis parts and bodies for vehicles; Repair, servicing and maintenance of vehicles and apparatus for locomotion by air; Repair and maintenance of vehicles; Maintenance and repair of vehicles; Repair and maintenance of electric vehicles; Maintenance and repair of land vehicles; Maintenance and repair of air vehicles; Repair and maintenance of motor vehicles; Maintenance and repair of motor vehicles; Maintenance and repair of electric vehicles; Repair and maintenance of land vehicles; Maintenance and repair of rail vehicles; Repair and maintenance of public transport vehicles; Maintenance and repair of public transport vehicles; Custom installation of exterior, interior and mechanical parts of vehicles; Vehicle customization services, namely, installation of necessary electronic and other emergency equipment into emergency and safety vehicles; Maintenance of vehicle washing installations |
Classification Information
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 7, 2026 |
| Primary Code | 037 |
| First Use Anywhere Date | Monday, December 15, 2025 |
| First Use In Commerce Date | Monday, December 15, 2025 |
Trademark Owner History
| Party Name | D & B Trucks & Equipment Sales LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Glasgow, KY 42141 |
Trademark Events
| Event Date | Event Description |
| Wednesday, January 7, 2026 | NEW APPLICATION ENTERED |
| Wednesday, January 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 7, 2026 | APPLICATION FILING RECEIPT MAILED |
