THE BETTER CHOICE Trademark
Trademark Overview
On Monday, December 3, 2018, a trademark application was filed for THE BETTER CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE BETTER CHOICE trademark a serial number of 88214936. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 16, 2026. This trademark is owned by Apex Public Adjusters inc. The THE BETTER CHOICE trademark is filed in the Insurance & Financial Services category with the following description:
Claims adjustment in the field of insurance; Assessing insurance claims; Consulting and information concerning insurance; Financial consultancy and insurance consultancy; Insurance administration; Insurance agency and brokerage; Insurance brokerage services; Insurance claims administration; Insurance claims processing; Insurance underwriting services for all types of insurance
General Information
| Serial Number | 88214936 |
| Word Mark | THE BETTER CHOICE |
| Filing Date | Monday, December 3, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 16, 2026 |
| Registration Number | 5793693 |
| Registration Date | Tuesday, July 2, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 16, 2019 |
Trademark Statements
| Goods and Services | Claims adjustment in the field of insurance; Assessing insurance claims; Consulting and information concerning insurance; Financial consultancy and insurance consultancy; Insurance administration; Insurance agency and brokerage; Insurance brokerage services; Insurance claims administration; Insurance claims processing; Insurance underwriting services for all types of insurance |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 16, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, November 1, 2018 |
| First Use In Commerce Date | Thursday, November 1, 2018 |
Trademark Owner History
| Party Name | Apex Public Adjusters inc |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | La Canada, CA 91011 |
| Party Name | Apex Public Adjusters inc |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | La Canada, CA 91011 |
| Party Name | Apex Public Adjusters inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | La Canada, CA 91011 |
Trademark Events
| Event Date | Event Description |
| Thursday, December 6, 2018 | NEW APPLICATION ENTERED |
| Thursday, December 20, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 4, 2019 | ASSIGNED TO EXAMINER |
| Monday, March 4, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 27, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 16, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 16, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 2, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 16, 2026 | CANCELLED SEC. 8 (6-YR) |
