| Serial Number | 88983920 |
| Word Mark | THE BENEFIT OF BLUE |
| Filing Date | Friday, March 15, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 14, 2022 |
| Registration Number | 6761176 |
| Registration Date | Tuesday, June 14, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2020 |
| Goods and Services | Insurance and related insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance and related insurance services, namely, providing insurance information pertaining to the brokerage, marketing, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, medicare benefit plans |
| Goods and Services | Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; promoting public awareness regarding making good healthcare choices and safe prescription use by means of public advocacy |
| Goods and Services | Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing information in the fields of healthcare and wellness; providing information and data in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; providing healthcare information and data about social and environmental conditions affecting access to healthcare; providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; medical information; rehabilitation patient care services; rehabilitation of drug addicted patients; providing educational information about healthcare comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers including healthcare rendered through health maintenance organizations and preferred provider organizations, namely, medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; providing a website featuring information in the fields of healthcare, wellness, and nutrition |
| Goods and Services | Providing a website featuring a search engine for health insurance providers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2019 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Friday, March 8, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 8, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 8, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 8, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 8, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, June 14, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 14, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, May 11, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, May 10, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, March 10, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, March 9, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, February 18, 2022 | USE AMENDMENT FILED |
| Wednesday, March 9, 2022 | DIVISIONAL PROCESSING COMPLETE |
| Sunday, February 20, 2022 | DIVISIONAL REQUEST RECEIVED |
| Wednesday, March 9, 2022 | SOU EXTENSION 3 GRANTED |
| Friday, February 18, 2022 | SOU EXTENSION 3 FILED |
| Monday, March 7, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, February 18, 2022 | TEAS REQUEST TO DIVIDE RECEIVED |
| Friday, February 18, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, February 17, 2022 | SOU TEAS EXTENSION RECEIVED |
| Friday, January 28, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, August 18, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, August 16, 2021 | SOU EXTENSION 2 GRANTED |
| Monday, August 16, 2021 | SOU EXTENSION 2 FILED |
| Monday, August 16, 2021 | SOU TEAS EXTENSION RECEIVED |
| Saturday, February 20, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, February 18, 2021 | SOU EXTENSION 1 GRANTED |
| Thursday, February 18, 2021 | SOU EXTENSION 1 FILED |
| Thursday, February 18, 2021 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, August 18, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 23, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 23, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 3, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, May 15, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 12, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 11, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, May 11, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 8, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, May 8, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, May 8, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, May 8, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, May 8, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, November 12, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, November 12, 2019 | NON-FINAL ACTION E-MAILED |
| Tuesday, November 12, 2019 | NON-FINAL ACTION WRITTEN |
| Monday, October 21, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 21, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, October 21, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, April 22, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, April 22, 2019 | NON-FINAL ACTION E-MAILED |
| Monday, April 22, 2019 | NON-FINAL ACTION WRITTEN |
| Monday, April 15, 2019 | ASSIGNED TO EXAMINER |
| Thursday, April 4, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 19, 2019 | NEW APPLICATION ENTERED |