| Serial Number | 87750183 |
| Word Mark | THE BEKEN |
| Filing Date | Wednesday, January 10, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 11, 2025 |
| Registration Number | 5636397 |
| Registration Date | Tuesday, December 25, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 9, 2018 |
| Description of Mark | The mark consists of the wording "The Beken" on a black rectangle. The term "THE" is white. The term "BEKEN" is blue. The first "e" in "BEKEN" has a horizontal line above it. The second "e" in "BEKEN" is upsidedown. |
| Goods and Services | Light emitting diode (LED) displays |
| Indication of Colors claimed | The color(s) black, blue and white is/are claimed as a feature of the mark. |
| Goods and Services | Alcoholic beverages, namely, vodka and Champagne |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 12, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, September 14, 2017 |
| First Use In Commerce Date | Thursday, September 14, 2017 |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 12, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | Thursday, September 14, 2017 |
| First Use In Commerce Date | Thursday, September 14, 2017 |
| Party Name | Medea Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Pleasanton, CA 94588 |
| Party Name | Medea Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Pleasanton, CA 94588 |
| Party Name | Medea Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Pleasanton, CA 94588 |
| Event Date | Event Description |
| Wednesday, April 25, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Saturday, January 13, 2018 | NEW APPLICATION ENTERED |
| Wednesday, January 24, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 25, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 19, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, April 25, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 25, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, August 17, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, August 17, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, August 17, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 9, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 9, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 25, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, December 25, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 31, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 11, 2025 | CANCELLED SEC. 8 (6-YR) |