THE BEHAVIOR PLATFORM Trademark

Trademark Overview

On Monday, January 23, 2012, a trademark application was filed for THE BEHAVIOR PLATFORM with the United States Patent and Trademark Office. The USPTO has given the THE BEHAVIOR PLATFORM trademark a serial number of 85522449. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 31, 2020. This trademark is owned by Badgeville, Inc.. The THE BEHAVIOR PLATFORM trademark is filed in the Computer & Software Services & Scientific Services category with the following description:

Computer services, namely, providing an application programming interface (API) and providing temporary use of non-downloadable software widgets for websites, mobile applications, social applications, and providing temporary use of enterprise software applications to measure and influence user behavior and engagement through loyalty, participation and reward programs, and analyzing user behavior through measuring game mechanics and analytics
the behavior platform

General Information

Serial Number85522449
Word MarkTHE BEHAVIOR PLATFORM
Filing DateMonday, January 23, 2012
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 31, 2020
Registration Number4359400
Registration DateTuesday, June 25, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Disclaimer with Predetermined Text"BEHAVIOR"
Goods and ServicesComputer services, namely, providing an application programming interface (API) and providing temporary use of non-downloadable software widgets for websites, mobile applications, social applications, and providing temporary use of enterprise software applications to measure and influence user behavior and engagement through loyalty, participation and reward programs, and analyzing user behavior through measuring game mechanics and analytics

Classification Information

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 31, 2020
Primary Code042
First Use Anywhere DateMonday, August 1, 2011
First Use In Commerce DateMonday, August 1, 2011

Trademark Owner History

Party NameCALLIDUS SOFTWARE, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressDublin, CA 94568
Party NameBadgeville, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressRedwood City, CA 94063
Party NameBadgeville, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPalo Alto, CA 94301

Trademark Events

Event DateEvent Description
Tuesday, July 28, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, July 28, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 28, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 28, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 28, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 31, 2020CANCELLED SEC. 8 (6-YR)
Sunday, October 28, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sunday, October 28, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, June 25, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, January 16, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 16, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 16, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 16, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 1, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, April 10, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, April 10, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, April 9, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 9, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 14, 2014WITHDRAWAL OF ATTORNEY GRANTED
Tuesday, October 14, 2014TEAS WITHDRAWAL OF ATTORNEY RECEIVED
Tuesday, June 25, 2013EXPARTE APPEAL TERMINATED
Tuesday, June 25, 2013REGISTERED-SUPPLEMENTAL REGISTER
Monday, May 20, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, May 14, 2013APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Tuesday, May 14, 2013EXAMINER'S AMENDMENT ENTERED
Tuesday, May 14, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, May 14, 2013EXAMINERS AMENDMENT E-MAILED
Tuesday, May 14, 2013EXAMINERS AMENDMENT -WRITTEN
Wednesday, May 8, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 8, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 1, 2013ASSIGNED TO LIE
Tuesday, April 30, 2013TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, April 30, 2013EX PARTE APPEAL-INSTITUTED
Tuesday, April 30, 2013JURISDICTION RESTORED TO EXAMINING ATTORNEY
Tuesday, April 30, 2013EXPARTE APPEAL RECEIVED AT TTAB
Tuesday, November 20, 2012NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, November 20, 2012FINAL REFUSAL E-MAILED
Tuesday, November 20, 2012FINAL REFUSAL WRITTEN
Wednesday, October 31, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 30, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 30, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 2, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 2, 2012NON-FINAL ACTION E-MAILED
Wednesday, May 2, 2012NON-FINAL ACTION WRITTEN
Tuesday, May 1, 2012ASSIGNED TO EXAMINER
Thursday, January 26, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, January 26, 2012NEW APPLICATION ENTERED IN TRAM

Related Keywords

platform behavior providing applications temporary user software through engagement participation loyalty