THE BEAUTY STANDARD Trademark

Trademark Overview


On Tuesday, November 9, 2021, a trademark application was filed for THE BEAUTY STANDARD with the United States Patent and Trademark Office. The USPTO has given the THE BEAUTY STANDARD trademark a serial number of 97115648. The federal status of this trademark filing is REGISTERED as of Tuesday, February 20, 2024. The THE BEAUTY STANDARD trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Adhesives for affixing false eyelashes; Artificial eyelashes; Gel for removing synthetic eyelash glue; Wipes impregnated with a skin cleanser; Sealer coatings for use in eyelash extension; Non-medicated skin care preparations; Skin moisturizers; Skin lotions; Skin creams; Skin cleansers; Skin toners; Facial scrub; Body scrubs; Non-medicated skin care preparation, namely, facial mists; Non-medicated skin care preparation, namely, skin serums; Skin masks; Non-medicated skin care preparation, namely, facial balms; Facial oils; Body oils; Skin care preparations, namely, skin peels; Body powders; Cosmetics; Cosmetic preparations
the beauty standard

General Information


Serial Number97115648
Word MarkTHE BEAUTY STANDARD
Filing DateTuesday, November 9, 2021
Status700 - REGISTERED
Status DateTuesday, February 20, 2024
Registration Number7311064
Registration DateTuesday, February 20, 2024
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 4, 2022

Trademark Statements


Goods and ServicesAdhesives for affixing false eyelashes; Artificial eyelashes; Gel for removing synthetic eyelash glue; Wipes impregnated with a skin cleanser; Sealer coatings for use in eyelash extension; Non-medicated skin care preparations; Skin moisturizers; Skin lotions; Skin creams; Skin cleansers; Skin toners; Facial scrub; Body scrubs; Non-medicated skin care preparation, namely, facial mists; Non-medicated skin care preparation, namely, skin serums; Skin masks; Non-medicated skin care preparation, namely, facial balms; Facial oils; Body oils; Skin care preparations, namely, skin peels; Body powders; Cosmetics; Cosmetic preparations
Disclaimer with Predetermined Text"BEAUTY"

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 17, 2021
Primary Code003
First Use Anywhere DateFriday, September 22, 2023
First Use In Commerce DateTuesday, October 3, 2023

Trademark Owner History


Party NameNOT AVAILABLE
Party Type30 - Original Registrant
Legal Entity Type01 - Individual
AddressTarzana, CA 91356

Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressTarzana, CA 91356

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressTarzana, CA 91356

Trademark Events


Event DateEvent Description
Tuesday, February 20, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, February 20, 2024REGISTERED-PRINCIPAL REGISTER
Wednesday, January 17, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 16, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, November 23, 2023STATEMENT OF USE PROCESSING COMPLETE
Saturday, November 11, 2023USE AMENDMENT FILED
Saturday, November 11, 2023TEAS STATEMENT OF USE RECEIVED
Thursday, July 6, 2023CORRECTED NOA E-MAILED
Friday, June 30, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 29, 2023SOU EXTENSION 1 GRANTED
Sunday, May 28, 2023SOU EXTENSION 1 FILED
Thursday, June 29, 2023DIVISIONAL PROCESSING COMPLETE
Sunday, May 28, 2023DIVISIONAL REQUEST RECEIVED
Tuesday, June 20, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, May 28, 2023TEAS REQUEST TO DIVIDE RECEIVED
Sunday, May 28, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, November 29, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 4, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 4, 2022PUBLISHED FOR OPPOSITION
Wednesday, September 14, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, August 26, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 26, 2022EXAMINER'S AMENDMENT ENTERED
Friday, August 26, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, August 26, 2022EXAMINERS AMENDMENT E-MAILED
Friday, August 26, 2022EXAMINERS AMENDMENT -WRITTEN
Thursday, August 25, 2022EXAMINER'S AMENDMENT ENTERED
Thursday, August 25, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, August 25, 2022EXAMINERS AMENDMENT E-MAILED
Thursday, August 25, 2022EXAMINERS AMENDMENT -WRITTEN
Friday, August 19, 2022ASSIGNED TO EXAMINER
Wednesday, November 17, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 12, 2021NEW APPLICATION ENTERED