THE BEAUTY SHIFT Trademark

Trademark Overview

On Wednesday, August 6, 2025, a trademark application was filed for THE BEAUTY SHIFT with the United States Patent and Trademark Office. The USPTO has given the THE BEAUTY SHIFT trademark a serial number of 99322389. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, August 6, 2025. This trademark is owned by Beautystylelist LLC. The THE BEAUTY SHIFT trademark is filed in the Clothing & Apparel Products, Advertising, Business and Retail Services, Cosmetics & Cleaning Products, Computer & Software Products & Electrical & Scientific Products, and Education & Entertainment Services categories with the following description:

Educational services, namely, providing in-person and virtual courses, workshops, retreats, guided meditations, podcasts, and live events in the fields of wellness, self-care, beauty, personal growth, and spiritual transformation

Downloadable audio and video recordings featuring guided meditations, ebooks, courses, ritual card decks, journaling templates, and mobile applications featuring wellness, beauty, or personal transformation content

Body spray used as a personal deodorant and as fragrance; Skin and body topical lotions, creams and oils for cosmetic use; Facial oils; Non-medicated skin serums; Non-medicated exfoliating preparations for skin; Bath salts, not for medical purposes; Non-medicated skin care preparations, namely, facial spray and body mist, oils, serums, exfoliants, bath soaks; Non-medicated body care preparations, namely, bath soaks, wellness sprays, energy-cleansing products, and kid-safe skincare formulations

Tops as clothing; Bottoms as clothing; Loungewear; Headwear; Outerwear, namely, jackets and coats

Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; Endorsement services, namely, promoting the goods and services of others; Providing marketing services for others through affiliate marketing programs; On-line retail store services featuring beauty products, wellness products, lifestyle goods, and self-care products; Retail store services featuring personal care products, cosmetics, and wellness goods
the beauty shift

General Information

Serial Number99322389
Word MarkTHE BEAUTY SHIFT
Filing DateWednesday, August 6, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, August 6, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing0 - NOT AVAILABLE
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesEducational services, namely, providing in-person and virtual courses, workshops, retreats, guided meditations, podcasts, and live events in the fields of wellness, self-care, beauty, personal growth, and spiritual transformation
Description of MarkThe mark consists of a text THE BEAUTY and a stylized word SHIFT at the bottom.
Goods and ServicesDownloadable audio and video recordings featuring guided meditations, ebooks, courses, ritual card decks, journaling templates, and mobile applications featuring wellness, beauty, or personal transformation content
Goods and ServicesBody spray used as a personal deodorant and as fragrance; Skin and body topical lotions, creams and oils for cosmetic use; Facial oils; Non-medicated skin serums; Non-medicated exfoliating preparations for skin; Bath salts, not for medical purposes; Non-medicated skin care preparations, namely, facial spray and body mist, oils, serums, exfoliants, bath soaks; Non-medicated body care preparations, namely, bath soaks, wellness sprays, energy-cleansing products, and kid-safe skincare formulations
Goods and ServicesTops as clothing; Bottoms as clothing; Loungewear; Headwear; Outerwear, namely, jackets and coats
Goods and ServicesMarketing services in the nature of promotion of third-party goods and services by brand ambassadors; Endorsement services, namely, promoting the goods and services of others; Providing marketing services for others through affiliate marketing programs; On-line retail store services featuring beauty products, wellness products, lifestyle goods, and self-care products; Retail store services featuring personal care products, cosmetics, and wellness goods

Classification Information

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, August 6, 2025
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, August 6, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, August 6, 2025
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, August 6, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, August 6, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameBeautystylelist LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressGlendale, CA 91204

Trademark Events

Event DateEvent Description
Wednesday, August 6, 2025NEW APPLICATION ENTERED
Wednesday, August 6, 2025APPLICATION FILING RECEIPT MAILED

Related Keywords

shift beauty services wellness care products namely body featuring skin medicated personal