| Serial Number | 99322389 |
| Word Mark | THE BEAUTY SHIFT |
| Filing Date | Wednesday, August 6, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Monday, December 22, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of a text THE BEAUTY and a stylized word SHIFT at the bottom. |
| Goods and Services | Educational services, namely, providing in-person and virtual courses, workshops, retreats, guided meditations, podcasts, and live events in the fields of wellness, self-care, beauty, personal growth, and spiritual transformation |
| Goods and Services | Body spray used as a personal deodorant and as fragrance; Skin and body topical lotions, creams and oils for cosmetic use; Facial oils; Non-medicated skin serums; Non-medicated exfoliating preparations for skin; Bath salts, not for medical purposes; Non-medicated skin care preparations, namely, facial spray and body mist, oils, serums, exfoliants, bath soaks; Non-medicated body care preparations, namely, bath soaks, wellness sprays, energy-cleansing products, and kid-safe skincare formulations |
| Goods and Services | Tops as clothing; Bottoms as clothing; Loungewear; Headwear; Outerwear, namely, jackets and coats |
| Goods and Services | Marketing services in the nature of promotion of third-party goods and services by brand ambassadors; Endorsement services, namely, promoting the goods and services of others; Providing marketing services for others through affiliate marketing programs; On-line retail store services featuring beauty products, wellness products, lifestyle goods, and self-care products; Retail store services featuring personal care products, cosmetics, and wellness goods |
| Goods and Services | Downloadable audio and video recordings featuring guided meditations, ebooks, courses, ritual card decks, journaling templates, and mobile applications featuring wellness, beauty, or personal transformation content |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 6, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 6, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 6, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 6, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 6, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Beautystylelist LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Glendale, CA 91204 |
| Event Date | Event Description |
| Wednesday, August 6, 2025 | NEW APPLICATION ENTERED |
| Wednesday, August 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, December 14, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, December 20, 2025 | ASSIGNED TO EXAMINER |
| Monday, December 22, 2025 | NON-FINAL ACTION WRITTEN |
| Monday, December 22, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, December 22, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |