THE BEAUTY OF PERFORMANCE Trademark
Trademark Overview
On Thursday, August 28, 2025, a trademark application was filed for THE BEAUTY OF PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the THE BEAUTY OF PERFORMANCE trademark a serial number of 99362634. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, August 28, 2025. This trademark is owned by ESTEE LAUDER INC.. The THE BEAUTY OF PERFORMANCE trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Non-medicated skin care preparations; Cosmetics; Fragrances for personal use
General Information
| Serial Number | 99362634 |
| Word Mark | THE BEAUTY OF PERFORMANCE |
| Filing Date | Thursday, August 28, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, August 28, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Non-medicated skin care preparations; Cosmetics; Fragrances for personal use |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 28, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, September 30, 2024 |
| First Use In Commerce Date | Monday, September 30, 2024 |
Trademark Owner History
| Party Name | ESTEE LAUDER INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10153 |
Trademark Events
| Event Date | Event Description |
| Thursday, August 28, 2025 | NEW APPLICATION ENTERED |
| Thursday, August 28, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 28, 2025 | APPLICATION FILING RECEIPT MAILED |
