THE BEAUTY OF PERFORMANCE Trademark

Trademark Overview

On Thursday, August 28, 2025, a trademark application was filed for THE BEAUTY OF PERFORMANCE with the United States Patent and Trademark Office. The USPTO has given the THE BEAUTY OF PERFORMANCE trademark a serial number of 99362634. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, October 21, 2025. This trademark is owned by ESTEE LAUDER INC.. The THE BEAUTY OF PERFORMANCE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Non-medicated skin care preparations; Cosmetics; Fragrances for personal use
the beauty of performance

General Information

Serial Number99362634
Word MarkTHE BEAUTY OF PERFORMANCE
Filing DateThursday, August 28, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, October 21, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 21, 2025

Trademark Statements

Goods and ServicesNon-medicated skin care preparations; Cosmetics; Fragrances for personal use

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateThursday, August 28, 2025
Primary Code003
First Use Anywhere DateMonday, September 30, 2024
First Use In Commerce DateMonday, September 30, 2024

Trademark Owner History

Party NameESTEE LAUDER INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10153
Party NameESTEE LAUDER INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Trademark Events

Event DateEvent Description
Thursday, August 28, 2025NEW APPLICATION ENTERED
Thursday, August 28, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, August 28, 2025APPLICATION FILING RECEIPT MAILED
Thursday, September 18, 2025ASSIGNED TO EXAMINER
Thursday, September 18, 2025NON-FINAL ACTION WRITTEN
Thursday, September 18, 2025NON-FINAL ACTION E-MAILED
Thursday, September 18, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 23, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 23, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 23, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, September 23, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 15, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 21, 2025PUBLISHED FOR OPPOSITION
Tuesday, October 21, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Related Keywords

performance beauty fragrances personal cosmetics preparations skin care medicated