THE BEAUTY OF DOING LESS Trademark
Trademark Overview
On Thursday, May 14, 2026, a trademark application was filed for THE BEAUTY OF DOING LESS with the United States Patent and Trademark Office. The USPTO has given the THE BEAUTY OF DOING LESS trademark a serial number of 99824167. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, June 24, 2026. This trademark is owned by Primally Pure, LLC. The THE BEAUTY OF DOING LESS trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring non-medicated skincare and body care products, cosmetics, deodorants, beauty tools, candles, home fragrance products, and apparel
General Information
| Serial Number | 99824167 |
| Word Mark | THE BEAUTY OF DOING LESS |
| Filing Date | Thursday, May 14, 2026 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, June 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 14, 2026 |
Trademark Statements
| Goods and Services | On-line retail store services featuring non-medicated skincare and body care products, cosmetics, deodorants, beauty tools, candles, home fragrance products, and apparel |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 14, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Primally Pure, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Murrieta, CA 92563
US |
Trademark Events
| Event Date | Event Description |
| Thursday, May 14, 2026 | NEW APPLICATION ENTERED |
| Thursday, May 14, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 14, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, June 16, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, June 16, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 8, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
