THE BEAUTY IS IN THE BLEND Trademark

Trademark Overview


On Friday, December 18, 2020, a trademark application was filed for THE BEAUTY IS IN THE BLEND with the United States Patent and Trademark Office. The USPTO has given the THE BEAUTY IS IN THE BLEND trademark a serial number of 90392636. The federal status of this trademark filing is SU - NON-FINAL ACTION - MAILED as of Thursday, September 11, 2025. This trademark is owned by SGII, Inc.. The THE BEAUTY IS IN THE BLEND trademark is filed in the Cosmetics & Cleaning Products, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Educational services, namely, providing panel discussions and workshops in the fields of health, wellness and nutrition educational programs; providing information about health, wellness and nutritional educational programs

Cosmetics; make-up; cosmetics and personal care products, namely, lipstick in solid or liquid form, lip liner, lip gloss, lip polisher, lipstick remover, eye liner, eyebrow liner, and mascara; anti-aging moisturizers used as cosmetics; non-medicated anti-aging serum; non-medicated exfoliating preparations for skin and hair; nail cosmetics; nail gel; nail polish; nail strengtheners; nail care preparations; moisturizing body lotions, facial washes, body scrub, shampoos and hair conditioners, shower and bath gel, body wash; lotions for face and body care; exfoliant creams; skin lotions; facial cleansers; skin cleansers; perfumes; sun screen; sun screen preparations; SPF sun screen sprays; sun block; sun block preparations; SPF sun block sprays; cleaner for cosmetic brushes; foundations, hair highlighting spray; facial concealers; non-medicated hair care preparations to strengthen, thicken, add volume, moisturize and enhance shine of hair; moisturizing and shine-enhancing hair conditioner ...

Health assessment services in the fields of weight loss, sports performance, health, fitness, and wellness-related goals; consulting services in the field of health and wellness; providing health and wellness information to mobile application users in the fields of nutritional support, nutritional supplements, menus in the nature of nutrition planning and nutritional information; providing a website featuring and information featuring information about health, wellness, and nutrition; health care services, namely, health and wellness programs and nutrition counseling; providing information in the field of health, wellness and nutrition
the beauty is in the blend

General Information


Serial Number90392636
Word MarkTHE BEAUTY IS IN THE BLEND
Filing DateFriday, December 18, 2020
Status807 - SU - NON-FINAL ACTION - MAILED
Status DateThursday, September 11, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 31, 2022

Trademark Statements


Goods and ServicesEducational services, namely, providing panel discussions and workshops in the fields of health, wellness and nutrition educational programs; providing information about health, wellness and nutritional educational programs
Goods and ServicesCosmetics; make-up; cosmetics and personal care products, namely, lipstick in solid or liquid form, lip liner, lip gloss, lip polisher, lipstick remover, eye liner, eyebrow liner, and mascara; anti-aging moisturizers used as cosmetics; non-medicated anti-aging serum; non-medicated exfoliating preparations for skin and hair; nail cosmetics; nail gel; nail polish; nail strengtheners; nail care preparations; moisturizing body lotions, facial washes, body scrub, shampoos and hair conditioners, shower and bath gel, body wash; lotions for face and body care; exfoliant creams; skin lotions; facial cleansers; skin cleansers; perfumes; sun screen; sun screen preparations; SPF sun screen sprays; sun block; sun block preparations; SPF sun block sprays; cleaner for cosmetic brushes; foundations, hair highlighting spray; facial concealers; non-medicated hair care preparations to strengthen, thicken, add volume, moisturize and enhance shine of hair; moisturizing and shine-enhancing hair conditioner with UV color protection; strengthening and thickening non-medicated hair serums
Goods and ServicesHealth assessment services in the fields of weight loss, sports performance, health, fitness, and wellness-related goals; consulting services in the field of health and wellness; providing health and wellness information to mobile application users in the fields of nutritional support, nutritional supplements, menus in the nature of nutrition planning and nutritional information; providing a website featuring and information featuring information about health, wellness, and nutrition; health care services, namely, health and wellness programs and nutrition counseling; providing information in the field of health, wellness and nutrition

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, March 1, 2021
Primary Code003
First Use Anywhere DateFriday, August 27, 2021
First Use In Commerce DateFriday, August 27, 2021

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, March 1, 2021
Primary Code041
First Use Anywhere DateFriday, August 27, 2021
First Use In Commerce DateFriday, August 27, 2021

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, March 1, 2021
Primary Code044
First Use Anywhere DateFriday, August 27, 2021
First Use In Commerce DateFriday, August 27, 2021

Trademark Owner History


Party NameSGII, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressFoothill Ranch, CA 92610

Party NameSGII, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressFoothill Ranch, CA 92610

Trademark Events


Event DateEvent Description
Friday, October 22, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 22, 2020NEW APPLICATION ENTERED
Monday, March 1, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 22, 2021ASSIGNED TO EXAMINER
Thursday, April 22, 2021NON-FINAL ACTION WRITTEN
Thursday, April 22, 2021NON-FINAL ACTION E-MAILED
Thursday, April 22, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 22, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, October 23, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 25, 2022TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, May 31, 2022PUBLISHED FOR OPPOSITION
Monday, October 25, 2021FINAL REFUSAL WRITTEN
Monday, October 25, 2021FINAL REFUSAL E-MAILED
Monday, October 25, 2021NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, April 25, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, April 26, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 27, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 11, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, January 28, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 5, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 31, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 26, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 26, 2023SOU TEAS EXTENSION RECEIVED
Thursday, January 26, 2023SOU EXTENSION 1 FILED
Thursday, January 26, 2023SOU EXTENSION 1 GRANTED
Monday, July 3, 2023SOU TEAS EXTENSION RECEIVED
Monday, July 3, 2023SOU EXTENSION 2 FILED
Monday, July 3, 2023SOU EXTENSION 2 GRANTED
Thursday, January 25, 2024SOU TEAS EXTENSION RECEIVED
Thursday, January 25, 2024SOU EXTENSION 3 FILED
Thursday, January 25, 2024SOU EXTENSION 3 GRANTED
Thursday, July 25, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, January 23, 2025SOU EXTENSION 5 FILED
Saturday, January 27, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, July 25, 2024SOU TEAS EXTENSION RECEIVED
Thursday, July 25, 2024SOU EXTENSION 4 FILED
Thursday, July 25, 2024SOU EXTENSION 4 GRANTED
Thursday, January 23, 2025SOU TEAS EXTENSION RECEIVED
Monday, April 21, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, April 22, 2025SOU EXTENSION 5 GRANTED
Tuesday, April 22, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 22, 2025USE AMENDMENT FILED
Thursday, July 24, 2025STATEMENT OF USE PROCESSING COMPLETE
Thursday, September 11, 2025SU - NON-FINAL ACTION - WRITTEN
Thursday, September 11, 2025NON-FINAL ACTION E-MAILED
Thursday, September 11, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, July 22, 2025TEAS STATEMENT OF USE RECEIVED