THE BALANCING ACT Trademark

Trademark Overview


On Wednesday, April 15, 2020, a trademark application was filed for THE BALANCING ACT with the United States Patent and Trademark Office. The USPTO has given the THE BALANCING ACT trademark a serial number of 88873319. The federal status of this trademark filing is REGISTERED as of Tuesday, April 18, 2023. This trademark is owned by MFS Group, Inc.. The THE BALANCING ACT trademark is filed in the Insurance & Financial Services category with the following description:

Insurance information and consultancy; Providing insurance information; Providing a website featuring information in the field of insurance
the balancing act

General Information


Serial Number88873319
Word MarkTHE BALANCING ACT
Filing DateWednesday, April 15, 2020
Status700 - REGISTERED
Status DateTuesday, April 18, 2023
Registration Number7031425
Registration DateTuesday, April 18, 2023
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 4, 2021

Trademark Statements


Description of MarkThe mark consists of the stylized word "THE", above the stylized word "BALANCING" with a tortoise silhouette to its left and hare silhouette to its right, above a diagonal line resting atop the letter "A" in the stylized word "ACT".
Goods and ServicesInsurance information and consultancy; Providing insurance information; Providing a website featuring information in the field of insurance
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 23, 2020
Primary Code036
First Use Anywhere DateFriday, April 10, 2020
First Use In Commerce DateTuesday, June 28, 2022

Trademark Owner History


Party NameMFS Group, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84125

Party NameMFS Group, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWest Valley City, UT 84119

Party NameMFS Group, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSouth Salt Lake, UT 84115

Trademark Events


Event DateEvent Description
Saturday, April 18, 2020NEW APPLICATION ENTERED
Thursday, April 23, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, April 24, 2020NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, June 12, 2020ASSIGNED TO EXAMINER
Monday, June 15, 2020NON-FINAL ACTION WRITTEN
Monday, June 15, 2020NON-FINAL ACTION E-MAILED
Monday, June 15, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 14, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, March 17, 2021ASSIGNED TO LIE
Wednesday, March 17, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 17, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, March 30, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, April 14, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 4, 2021PUBLISHED FOR OPPOSITION
Tuesday, May 4, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 29, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, December 29, 2021SOU TEAS EXTENSION RECEIVED
Wednesday, December 29, 2021SOU EXTENSION 1 FILED
Wednesday, December 29, 2021SOU EXTENSION 1 GRANTED
Friday, December 31, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 29, 2022TEAS STATEMENT OF USE RECEIVED
Wednesday, June 29, 2022SOU TEAS EXTENSION RECEIVED
Wednesday, June 29, 2022SOU EXTENSION 2 FILED
Wednesday, June 29, 2022USE AMENDMENT FILED
Wednesday, July 13, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 13, 2022SOU EXTENSION 2 GRANTED
Wednesday, July 13, 2022STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 14, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, July 23, 2022SU - NON-FINAL ACTION - WRITTEN
Saturday, July 23, 2022NON-FINAL ACTION E-MAILED
Saturday, July 23, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, December 18, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, December 23, 2022ASSIGNED TO LIE
Friday, December 23, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, December 23, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, December 29, 2022SOU TEAS EXTENSION RECEIVED
Thursday, January 26, 2023SU - NON-FINAL ACTION - WRITTEN
Thursday, January 26, 2023NON-FINAL ACTION E-MAILED
Thursday, January 26, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, February 17, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, February 21, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, February 21, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, March 11, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 14, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, April 18, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, May 27, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 27, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 27, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 27, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, May 27, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 18, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED