| Serial Number | 98965694 |
| Word Mark | THE BACKSTORY BRAND WHEEL |
| Filing Date | Wednesday, January 15, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, August 12, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 12, 2025 |
| Goods and Services | Coaching in the field of business and marketing; Educational services, namely, providing conducting developing, promoting and conducting classes, seminars, conferences, presentations, workshops in the fields of business and marketing and distribution of course and educational materials in connection therewith; Educational services, namely, conducting classes, seminars, conferences, presentations, and workshops in the field of business and education and distribution of course and educational materials in connection therewith.; Business education and training services, namely, developing customized in-company leadership and executive development programs, providing executive coaching services, and providing public and in-company keynote presentations to business leaders |
| Goods and Services | Downloadable e-books in the field of business strategy and marketing; Downloadable educational materials, namely, printable instructional manuals, educational course materials, electronic books, templates for audiovisual presentations, and video recordings in the field of business strategy and marketing |
| Goods and Services | Marketing services; Marketing consulting services relating to long-term business strategy development for non-profit organizations; Marketing consulting; Business marketing consulting services; Brand concept and brand development services for corporate and individual clients |
| NOT AVAILABLE | "BRAND" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 15, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, July 18, 2024 |
| First Use In Commerce Date | Thursday, July 18, 2024 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 15, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, July 18, 2024 |
| First Use In Commerce Date | Thursday, July 18, 2024 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 15, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, July 18, 2024 |
| First Use In Commerce Date | Thursday, July 18, 2024 |
| Party Name | INTEGRATED MARKETING COMPANY, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bountiful, UT 84010 |
| Party Name | INTEGRATED MARKETING COMPANY, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bountiful, UT 84010 |
| Event Date | Event Description |
| Wednesday, January 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 15, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 2, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, July 2, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, January 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, June 25, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, July 2, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, July 2, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, July 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 6, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 12, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 12, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |