| Serial Number | 97323407 |
| Word Mark | THE AXE EFFECT |
| Filing Date | Monday, March 21, 2022 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Monday, September 9, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 13, 2024 |
| Goods and Services | Education services, namely, computer education training services, and online non-downloadable webinars, and seminars in the field of diversity and sustainability; publication services, namely, physical and electronic publishing of books, newspapers, magazines, video films and online publications in the nature of newsletters and online articles published on the internet or in digital format; production of video films; organization of events, seminars and in-person education forums in the field of inclusion, sustainability, perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; production of films and video recordings; production of photos in the nature of photography; providing an interactive website featuring virtual reality game services, namely, providing online computer games that feature virtual objects and activities for use in virtual worlds; entertainment services, namely, providing on-line, non-downloadable virtual perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing, digital animated and non-animated graphic designs and characters, avatars, digital overlay graphics, and skins for use in virtual environments created for entertainment purposes; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, providing online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services in the nature of organizing, arranging, and hosting musical, sporting, comedy, and variety virtual performances and social entertainment events in the field of inclusion, sustainability, perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing |
| Goods and Services | Downloadable virtual goods, namely, computer programs featuring perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing for use online and in online virtual worlds; downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable computer software for engaging in social networking and interacting with online communities; downloadable computer software for accessing and streaming multimedia entertainment content; downloadable computer software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable webinars in the field of diversity and inclusion |
| Goods and Services | Non-medicated soaps; perfumery, essential oils, cosmetics; colognes, eau de toilette, perfume body sprays; oils, creams and lotions for the skin for cosmetic use; shaving foam, shaving gel, pre-shaving and after-shaving lotions; talcum powder; non-medicated preparations for the bath and shower; hair lotions; hair shampoo and conditioner; hair styling preparations; dentifrices; non-medicated mouthwashes; body deodorants; anti-perspirants for personal use; non-medicated toilet preparations, namely, cleaning pads |
| Goods and Services | Consumer information services, namely, providing consumer information in the field of perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; online retail store services rendered in a virtual environment featuring virtual goods, namely, perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; on-line retail store services featuring perfumery, deodorants and antiperspirants, toiletries, skincare preparations, bath and shower preparations, hair care and styling preparations, art, clothing; business administration of consumer loyalty and incentive programs |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 25, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 25, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 25, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 25, 2022 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Conopco, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
| Party Name | Conopco, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Englewood Cliffs, NJ 07632 |
| Event Date | Event Description |
| Thursday, March 24, 2022 | NEW APPLICATION ENTERED |
| Friday, March 25, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, December 31, 2022 | ASSIGNED TO EXAMINER |
| Saturday, December 31, 2022 | NON-FINAL ACTION WRITTEN |
| Saturday, December 31, 2022 | NON-FINAL ACTION E-MAILED |
| Saturday, December 31, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 30, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 30, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 30, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 18, 2023 | FINAL REFUSAL WRITTEN |
| Tuesday, April 18, 2023 | FINAL REFUSAL E-MAILED |
| Tuesday, April 18, 2023 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Thursday, June 1, 2023 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Thursday, June 1, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, June 1, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 8, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 27, 2023 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, July 5, 2023 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Monday, July 10, 2023 | NON-FINAL ACTION WRITTEN |
| Monday, July 10, 2023 | NON-FINAL ACTION E-MAILED |
| Monday, July 10, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 7, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 7, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 7, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 7, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 7, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 19, 2023 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, October 4, 2023 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, October 10, 2023 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 10, 2023 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 10, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, November 17, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, November 17, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, November 18, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 21, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 13, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 9, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 23, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 23, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, July 23, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, July 23, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, September 9, 2024 | SOU TEAS EXTENSION RECEIVED |
| Monday, September 9, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, September 9, 2024 | SOU EXTENSION 1 GRANTED |
| Monday, September 9, 2024 | SOU EXTENSION 1 FILED |
| Tuesday, July 23, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |