THE ART OF BRAND THE SCIENCE OF RESPONSE Trademark

Trademark Overview


On Monday, September 30, 2013, a trademark application was filed for THE ART OF BRAND THE SCIENCE OF RESPONSE with the United States Patent and Trademark Office. The USPTO has given the THE ART OF BRAND THE SCIENCE OF RESPONSE trademark a serial number of 86078737. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, July 10, 2024. This trademark is owned by Hawthorne Direct Inc.. The THE ART OF BRAND THE SCIENCE OF RESPONSE trademark is filed in the Advertising, Business and Retail Services category with the following description:

PROVIDING MULTI-CHANNEL MARKETING AND ADVERTISING SERVICES TO BUSINESSES IN THE AREAS OF STRATEGIC PLANNING, CREATIVE DEVELOPMENT AND PRODUCTION, MEDIA PLANNING, BUYING AND ANALYTICS, AND CAMPAIGN MANAGEMENT
the art of brand the science of response

General Information


Serial Number86078737
Word MarkTHE ART OF BRAND THE SCIENCE OF RESPONSE
Filing DateMonday, September 30, 2013
Status800 - REGISTERED AND RENEWED
Status DateWednesday, July 10, 2024
Registration Number4595786
Registration DateTuesday, September 2, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 17, 2014

Trademark Statements


Goods and ServicesPROVIDING MULTI-CHANNEL MARKETING AND ADVERTISING SERVICES TO BUSINESSES IN THE AREAS OF STRATEGIC PLANNING, CREATIVE DEVELOPMENT AND PRODUCTION, MEDIA PLANNING, BUYING AND ANALYTICS, AND CAMPAIGN MANAGEMENT

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, October 7, 2013
Primary Code035
First Use Anywhere DateMonday, September 23, 2013
First Use In Commerce DateMonday, September 23, 2013

Trademark Owner History


Party NameHAWTHORNE DIRECT, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressFAIRFIELD, IA 52556

Party NameHawthorne Direct Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressFairfield, IA 52556

Party NameHawthorne Direct Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressFairfield, IA 52556

Party NameHawthorne Direct Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressFairfield, IA 52556

Trademark Events


Event DateEvent Description
Thursday, October 3, 2013NEW APPLICATION ENTERED
Monday, October 7, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, October 16, 2013ASSIGNED TO EXAMINER
Monday, October 21, 2013NON-FINAL ACTION E-MAILED
Monday, October 21, 2013NON-FINAL ACTION WRITTEN
Monday, October 21, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 17, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, May 7, 2014ASSIGNED TO LIE
Tuesday, June 17, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, April 17, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 18, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, April 22, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 14, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 28, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 17, 2014PUBLISHED FOR OPPOSITION
Tuesday, September 2, 2014REGISTERED-PRINCIPAL REGISTER
Wednesday, May 11, 2016AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, September 2, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 8, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 8, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 8, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 8, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 8, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, September 2, 2020TEAS SECTION 8 & 15 RECEIVED
Thursday, October 22, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, December 21, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, January 20, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 20, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 20, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, December 8, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Friday, December 18, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, December 21, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, January 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, September 2, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, April 10, 2024TEAS SECTION 8 & 9 RECEIVED
Wednesday, July 10, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 10, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, July 10, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, July 10, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED