| Serial Number | 97741430 |
| Word Mark | THE ARETE ADVANTAGE |
| Filing Date | Wednesday, January 4, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 16, 2024 |
| Registration Number | 7278818 |
| Registration Date | Tuesday, January 16, 2024 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 31, 2023 |
| Goods and Services | Financial planning and investment advisory services; Financial planning for retirement; Financial services, namely, wealth management services; Insurance brokerage; Insurance information and consultancy; Investment advice; Providing information and advice in the field of finance, financial investments, financial valuations, and the financial aspects of retirement |
| Goods and Services | Business management advice; Business organization advice; Business risk management services; Tax and taxation planning, advice, information and consultancy services; Advice relating to the organisation and management of business |
| Translation of Words in Mark | The English translation of arete in the mark is virtue, excellence, and strength. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 28, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, March 4, 2022 |
| First Use In Commerce Date | Friday, March 4, 2022 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, January 28, 2023 |
| Primary Code | 036 |
| First Use Anywhere Date | Friday, March 4, 2022 |
| First Use In Commerce Date | Friday, March 4, 2022 |
| Party Name | Arete Investments, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77057 |
| Party Name | Arete Investments, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77057 |
| Party Name | Arete Investments, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Houston, TX 77057 |
| Event Date | Event Description |
| Monday, January 22, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 16, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 16, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 16, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 31, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 31, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 11, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 27, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 27, 2023 | ASSIGNED TO EXAMINER |
| Saturday, January 28, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, January 7, 2023 | NEW APPLICATION ENTERED |