| Serial Number | 77483550 |
| Word Mark | THE AMERICAN WAY EXCELLENCE DEFINED |
| Filing Date | Tuesday, May 27, 2008 |
| Status | 606 - ABANDONED - NO STATEMENT OF USE FILED |
| Status Date | Monday, August 10, 2009 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 14, 2008 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the words "THE AMERICAN WAY" and "EXCELLENCE DEFINED" and an image of a kinetic tire. The words "THE AMERICAN WAY" are stacked on three separate lines. The word "THE" appears above the first third of the word "AMERICAN", with a bar line following the word "THE" to complete the first line and form a straight, angled edge with the letter "N" in "AMERICAN". The word "WAY" appears under the last third of the word "AMERICAN" and is preceded by a bar which begins under the letter "A" in "AMERICAN" and ends immediately before the word "WAY". The slogan "EXCELLENCE DEFINED" appears in smaller, stylized letters beneath "THE AMERICAN WAY". The image of a kinetic tire is displayed on the right hand side of the mark and consists of a circle with an inner circle and three lines. |
| Goods and Services | Business consulting and information services; retail store and distributorship services in the field of motor vehicle products; automotive and vehicle business marketing consulting, namely, developing marketing programs for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services |
| Goods and Services | Financial consulting services for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 30, 2008 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 30, 2008 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | American Tire Distributors, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Huntersville, NC 280703145 |
| Party Name | American Tire Distributors, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Huntersville, NC 280703145 |
| Event Date | Event Description |
| Monday, August 10, 2009 | ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED |
| Monday, August 10, 2009 | ABANDONMENT - NO USE STATEMENT FILED |
| Tuesday, January 6, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 14, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 24, 2008 | NOTICE OF PUBLICATION |
| Friday, September 5, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, September 5, 2008 | ASSIGNED TO LIE |
| Tuesday, August 26, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 25, 2008 | ASSIGNED TO EXAMINER |
| Saturday, May 31, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, May 30, 2008 | NEW APPLICATION ENTERED IN TRAM |