| Serial Number | 77483541 |
| Word Mark | THE AMERICAN WAY EXCELLENCE DEFINED |
| Filing Date | Tuesday, May 27, 2008 |
| Status | 606 - ABANDONED - NO STATEMENT OF USE FILED |
| Status Date | Monday, August 10, 2009 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 14, 2008 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of A tire featuring the slogans "THE AMERICAN WAY" and "EXCELLENCE DEFINED" on the tire walls. A flag and flagpole are superimposed in the center of the tire, in which the flag is comprised of horizontal lines. An arrow representing a line graph rises toward the northeast quadrant of the flag. There is a kinetic tire below the flag which is comprised of a circle with an inner circle and three lines. |
| Goods and Services | Business consulting and information services; retail store and distributorship services in the field of motor vehicle products; automotive and vehicle business marketing consulting, namely, developing marketing programs for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services |
| Goods and Services | Financial consulting services for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 30, 2008 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 30, 2008 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | American Tire Distributors, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Huntersville, NC 280703145 |
| Party Name | American Tire Distributors, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Huntersville, NC 280703145 |
| Event Date | Event Description |
| Monday, August 10, 2009 | ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED |
| Monday, August 10, 2009 | ABANDONMENT - NO USE STATEMENT FILED |
| Tuesday, January 6, 2009 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 14, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 24, 2008 | NOTICE OF PUBLICATION |
| Friday, September 5, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, September 5, 2008 | ASSIGNED TO LIE |
| Tuesday, August 26, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, August 25, 2008 | ASSIGNED TO EXAMINER |
| Saturday, May 31, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Friday, May 30, 2008 | NEW APPLICATION ENTERED IN TRAM |