| Serial Number | 78152970 |
| Word Mark | THE AMERICAN RIVIERA |
| Filing Date | Friday, August 9, 2002 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, February 10, 2025 |
| Registration Number | 2908170 |
| Registration Date | Tuesday, December 7, 2004 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 14, 2004 |
| Goods and Services | Chamber of commerce services, namely promoting business and tourism in the greater Santa Barbara region; advertising services, namely, promoting the goods and services provided by others by placing internet advertisements on internet web sites and placing advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; Promoting goods and services provided by others, providers of accommodations and accommodations services, transportation services, tour services, restaurant and food service goods and services, entertainment services, conference and conference support goods and services, hospitality-related goods and services provided to tourists, vacationers, business travelers, potential tourists, and vacationers in the Santa Barbara region by preparation of custom promotional products for others and the placement of advertisements in periodicals, the placement of advertisements in broadcast media, brochures, destination guides; Advertising services, namely, promoting the services of Santa Barbara businesses through the distribution of printed and audio/video promotional materials on internet web sites, posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; advertising services, namely, distribution of printed promotional material at trade shows; Distribution of promotional videos; promoting the goods and services of providers of accommodations and accommodations services, transportation services, tour services, restaurant and food service goods and services, entertainment services, conference and conference support goods and services and hospitality-related goods and services provided to tourists, vacationers, business travelers, potential tourists, and vacationers through the placement of internet advertisements on internet web sites and advertisements on posters, stationery, maps, postcards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, and destination guides; promoting the greater Santa Barbara region as a location for filming and otherwise recording motion pictures, television programs and print advertisements through placing internet advertisements on internet web sites and placing advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides; promoting economic development in Santa Barbara through placing internet advertisements on internet web sites and advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides; promoting the greater Santa Barbara region as a location for conferences through placing internet advertisements on internet web sites and advertisements on posters, stationery, maps, post cards, mailers, cd roms, newsletters, periodicals, broadcast media, brochures, destination guides |
| NOT AVAILABLE | "AMERICAN" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 27, 2002 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, January 1, 1990 |
| First Use In Commerce Date | Monday, January 1, 1990 |
| Party Name | VISIT SANTA BARBARA |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA BARBARA, CA 93103 |
| Party Name | SANTA BARBARA CONFERENCE & VISITORS BUREAU AND FILM COMMISSION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA BARBARA, CA 93101 |
| Party Name | SANTA BARBARA CONFERENCE & VISITORS BUREAU AND FILM COMMISSION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA BARBARA, CA 93101 |
| Party Name | SANTA BARBARA CONFERENCE & VISITORS BUREAU AND FILM COMMISSION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SANTA BARBARA, CA 93101 |
| Event Date | Event Description |
| Friday, November 14, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, January 3, 2003 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 7, 2003 | ASSIGNED TO EXAMINER |
| Saturday, March 29, 2003 | NON-FINAL ACTION E-MAILED |
| Thursday, April 3, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 4, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, September 29, 2003 | PAPER RECEIVED |
| Monday, September 29, 2003 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 6, 2003 | CASE FILE IN TICRS |
| Wednesday, April 7, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, June 15, 2004 | FINAL REFUSAL E-MAILED |
| Tuesday, June 15, 2004 | EXAMINER'S AMENDMENT ENTERED |
| Monday, July 12, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 25, 2004 | NOTICE OF PUBLICATION |
| Tuesday, September 14, 2004 | PUBLISHED FOR OPPOSITION |
| Monday, November 22, 2004 | FAX SENT |
| Tuesday, December 7, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, January 14, 2009 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 26, 2010 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, October 9, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, April 7, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, March 5, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, May 7, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, May 7, 2014 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Monday, May 19, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, May 19, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, May 19, 2014 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, May 19, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, December 7, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Sunday, February 2, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 10, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, February 10, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Monday, February 10, 2025 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |