THE AGONY OF CHOICE Trademark

Trademark Overview


On Monday, February 22, 2016, a trademark application was filed for THE AGONY OF CHOICE with the United States Patent and Trademark Office. The USPTO has given the THE AGONY OF CHOICE trademark a serial number of 86915038. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Wednesday, September 10, 2025. This trademark is owned by William Schmitt, L.L.C.. The THE AGONY OF CHOICE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Deodorants and antiperspirants; Hair care preparations; Make-up; Non-medicated skin care preparations
the agony of choice

General Information


Serial Number86915038
Word MarkTHE AGONY OF CHOICE
Filing DateMonday, February 22, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateWednesday, September 10, 2025
Registration Number5740097
Registration DateTuesday, April 30, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 12, 2016

Trademark Statements


Goods and ServicesDeodorants and antiperspirants; Hair care preparations; Make-up; Non-medicated skin care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, February 26, 2016
Primary Code003
First Use Anywhere DateMonday, February 18, 2019
First Use In Commerce DateMonday, February 18, 2019

Trademark Owner History


Party NameWilliam Schmitt, L.L.C.
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBranford, CT 06405

Party NameWilliam Schmitt, L.L.C.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBranford, CT 06405

Party NameWilliam Schmitt, L.L.C.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBranford, CT 06405

Trademark Events


Event DateEvent Description
Tuesday, July 12, 2016PUBLISHED FOR OPPOSITION
Thursday, February 25, 2016NEW APPLICATION ENTERED
Friday, February 26, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 7, 2016ASSIGNED TO EXAMINER
Tuesday, June 7, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 22, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 6, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 7, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, July 12, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, March 6, 2017SOU TEAS EXTENSION RECEIVED
Monday, March 6, 2017SOU EXTENSION 1 FILED
Monday, March 6, 2017SOU EXTENSION 1 GRANTED
Wednesday, March 8, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 5, 2017SOU TEAS EXTENSION RECEIVED
Tuesday, September 5, 2017SOU EXTENSION 2 FILED
Tuesday, September 5, 2017SOU EXTENSION 2 GRANTED
Tuesday, March 6, 2018SOU TEAS EXTENSION RECEIVED
Tuesday, February 26, 2019USE AMENDMENT FILED
Tuesday, March 6, 2018SOU EXTENSION 3 FILED
Tuesday, March 6, 2018SOU EXTENSION 3 GRANTED
Thursday, March 8, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, September 5, 2018SOU TEAS EXTENSION RECEIVED
Wednesday, September 5, 2018SOU EXTENSION 4 FILED
Wednesday, September 5, 2018SOU EXTENSION 4 GRANTED
Friday, September 7, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, February 26, 2019TEAS STATEMENT OF USE RECEIVED
Saturday, March 16, 2019STATEMENT OF USE PROCESSING COMPLETE
Friday, March 22, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, April 30, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, April 30, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 30, 2025TEAS SECTION 8 & 15 RECEIVED
Wednesday, September 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 10, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 10, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, March 16, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, March 23, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED