THE ADVANTAGE Trademark

Trademark Overview


On Friday, July 10, 1992, a trademark application was filed for THE ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the THE ADVANTAGE trademark a serial number of 74292904. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 5, 2024. This trademark is owned by WESTERN DIVERSIFIED SERVICES, INC.. The THE ADVANTAGE trademark is filed in the Insurance & Financial Services category with the following description:

automotive repair warranty services
the advantage

General Information


Serial Number74292904
Word MarkTHE ADVANTAGE
Filing DateFriday, July 10, 1992
Status710 - CANCELLED - SECTION 8
Status DateFriday, April 5, 2024
Registration Number1793865
Registration DateTuesday, September 21, 1993
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, June 29, 1993

Trademark Statements


Goods and Servicesautomotive repair warranty services

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 5, 2024
Primary Code036
First Use Anywhere DateThursday, December 29, 1983
First Use In Commerce DateThursday, December 29, 1983

Trademark Owner History


Party NamePROTECTIVE ADMINISTRATIVE SERVICES, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCHESTERFIELD, MO 63017

Party NameWESTERN DIVERSIFIED SERVICES, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDEERFIELD, IL 60015

Party NameWESTERN DIVERSIFIED SERVICES, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDeerfield, IL 60015

Party NameWESTERN DIVERSIFIED SERVICES, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDeerfield, IL 60015

Trademark Events


Event DateEvent Description
Friday, April 23, 1993APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 29, 1993PUBLISHED FOR OPPOSITION
Tuesday, September 21, 1993REGISTERED-PRINCIPAL REGISTER
Monday, March 29, 1999REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, September 17, 1992ASSIGNED TO EXAMINER
Friday, October 2, 1992NON-FINAL ACTION MAILED
Friday, April 2, 1993CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 28, 1993NOTICE OF PUBLICATION
Friday, October 19, 2012TEAS SECTION 8 & 9 RECEIVED
Wednesday, September 1, 1999REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, October 22, 1999COUNTERCLAIM OPP. NO. 999999
Wednesday, September 10, 2003PAPER RECEIVED
Wednesday, September 10, 2003REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Saturday, June 26, 2004REINSTATED
Wednesday, May 18, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, May 18, 2005REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, June 26, 2004CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, May 18, 2005ASSIGNED TO PARALEGAL
Friday, November 16, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, November 16, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, September 21, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, April 5, 2024CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Friday, November 16, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, November 7, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, November 15, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL