Trademark Overview
On Friday, February 27, 2026, a trademark application was filed for THE 99 with the United States Patent and Trademark Office. The USPTO has given the THE 99 trademark a serial number of 99674918. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, February 27, 2026. This trademark is owned by THE 99 SPORTS, LLC. The THE 99 trademark is filed in the Education & Entertainment Services and Computer & Software Services & Scientific Services categories with the following description:
Software as a service (SAAS) services featuring software for enabling creators and influencers to build profiles, generate content, grow audiences, and connect with brands for promotional opportunities; Software as a service (SAAS) services featuring software for managing influencer campaigns, including content creation tools, analytics, performance tracking, and compensation management; Software as a service (SAAS) services featuring software for facilitating agreements, communications, and collaborations between creators and brands; Software as a service (SAAS) services featuring software for enabling college athletes to commercialize their name, image, and likeness through brand partnerships, endorsements, promotional campaigns, and digital content; Software as a service (SAAS) services featuring software for providing college athletes with tools to create influencer profiles, disclose NIL deals, and manage compliance documentation; Software as a service (SAAS) services featuring so...
Educational services, namely, providing workshops, seminars, and speaking engagements in the fields of brand building, personal branding, and creator development; Educational services, namely, providing consulting, coaching, and training for creators, influencers, and athletes in the fields of digital branding and influencer marketing; Educational services, namely, providing name, image, and likeness workshops, seminars, and speaking engagements in the fields of brand partnerships, compliance, marketing, and monetization strategies; Educational services, namely, providing workshops, seminars, and speaking engagements in the fields of NIL opportunities, influencer growth, and personal brand strategy; Educational services, namely, providing workshops, seminars, and speaking engagements in the fields of brand building, NIL monetization, and partnership opportunities; Providing online non-downloadable videos in the field of NIL rights and athlete brand development
