THE 5 S'S Trademark

Trademark Overview


On Friday, June 11, 2004, a trademark application was filed for THE 5 S'S with the United States Patent and Trademark Office. The USPTO has given the THE 5 S'S trademark a serial number of 76597161. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, October 11, 2017. This trademark is owned by The Happiest Baby, Inc.. The THE 5 S'S trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Paper & Printed Material Products, and Education & Entertainment Services categories with the following description:

[ Production of feature films, documentary films, television programs, and ] providing public speakers on the subject of parenting skills

Books, magazines, pamphlets on infant and child development and parenting; primers on infant and child development and parenting

Pre-recorded videos, videocassettes, DVDs, audiocassettes, and CDs featuring information on parenting skills
the 5 s's

General Information


Serial Number76597161
Word MarkTHE 5 S'S
Filing DateFriday, June 11, 2004
Status800 - REGISTERED AND RENEWED
Status DateWednesday, October 11, 2017
Registration Number3318990
Registration DateTuesday, October 23, 2007
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 17, 2006

Trademark Statements


Goods and Services[ Production of feature films, documentary films, television programs, and ] providing public speakers on the subject of parenting skills
Goods and ServicesBooks, magazines, pamphlets on infant and child development and parenting; primers on infant and child development and parenting
Certificate of Correction for RegistrationIn the statement, Column 2, line 1, "Production of feature films, documentary films, television programs, and" should be deleted.
Goods and ServicesPre-recorded videos, videocassettes, DVDs, audiocassettes, and CDs featuring information on parenting skills
Pseudo MarkTHE FIVE S'S

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, July 13, 2005
Primary Code009
First Use Anywhere DateTuesday, May 28, 2002
First Use In Commerce DateTuesday, May 28, 2002

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, July 13, 2005
Primary Code016
First Use Anywhere DateTuesday, May 28, 2002
First Use In Commerce DateTuesday, May 28, 2002

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, June 28, 2004
Primary Code041
First Use Anywhere DateTuesday, May 28, 2002
First Use In Commerce DateTuesday, May 28, 2002

Trademark Owner History


Party NameHB Innovations Inc.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90064

Party NameThe Happiest Baby, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSanta Monica, CA 90404

Party NameThe Happiest Baby, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPacific Palisades, CA 90272

Party NameThe Happiest Baby, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPacific Palisades, CA 90272

Trademark Events


Event DateEvent Description
Monday, June 28, 2004NEW APPLICATION ENTERED
Wednesday, January 12, 2005ASSIGNED TO EXAMINER
Wednesday, January 12, 2005NON-FINAL ACTION WRITTEN
Wednesday, January 12, 2005NON-FINAL ACTION MAILED
Thursday, June 30, 2005TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 30, 2005CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 13, 2005TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 2, 2005FINAL REFUSAL WRITTEN
Tuesday, August 2, 2005FINAL REFUSAL MAILED
Wednesday, March 29, 2006ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Thursday, March 30, 2006ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Monday, May 1, 2006TEAS PETITION TO REVIVE RECEIVED
Monday, May 1, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 8, 2006TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 8, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, May 19, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, July 24, 2006PETITION GRANTED - RESPONSE RECEIVED
Monday, May 1, 2006CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 4, 2006TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 16, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 25, 2006ASSIGNED TO LIE
Tuesday, August 29, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 27, 2006NOTICE OF PUBLICATION
Tuesday, October 17, 2006PUBLISHED FOR OPPOSITION
Tuesday, January 9, 2007NOA MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, May 30, 2007TEAS STATEMENT OF USE RECEIVED
Wednesday, May 30, 2007USE AMENDMENT FILED
Friday, August 3, 2007STATEMENT OF USE PROCESSING COMPLETE
Wednesday, August 15, 2007ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 19, 2007ASSIGNED TO LIE
Wednesday, September 19, 2007LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, October 23, 2007REGISTERED-PRINCIPAL REGISTER
Friday, November 27, 2009TEAS SECTION 7 REQUEST RECEIVED
Friday, December 25, 2009CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 25, 2009CORRECTION UNDER SECTION 7 - PROCESSED
Wednesday, October 23, 2013TEAS SECTION 8 & 15 RECEIVED
Friday, November 8, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 23, 2013REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Friday, November 8, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, November 8, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, October 23, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, April 26, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 26, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 25, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, May 25, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, June 26, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 26, 2017TEAS SECTION 7 REQUEST RECEIVED
Monday, July 31, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, August 5, 2017POST REGISTRATION ACTION MAILED - SEC. 7
Wednesday, August 30, 2017TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, September 11, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 11, 2017TEAS SECTION 8 & 9 RECEIVED
Wednesday, October 11, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 11, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, October 11, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, October 11, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, April 10, 2018TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, April 17, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 3, 2018REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED
Monday, August 20, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, August 20, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, September 10, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, September 10, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 29, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, April 29, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, April 29, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 29, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 29, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 6, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 6, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 6, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, January 28, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 28, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, January 28, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED