THE 5 CHOICES Trademark

Trademark Overview


On Tuesday, September 20, 2011, a trademark application was filed for THE 5 CHOICES with the United States Patent and Trademark Office. The USPTO has given the THE 5 CHOICES trademark a serial number of 85977983. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, June 6, 2024. This trademark is owned by FranklinCovey, Co.. The THE 5 CHOICES trademark is filed in the Education & Entertainment Services category with the following description:

Educational services, namely, providing live and on-line classes, seminars, workshops in the field of professional and personal productivity, leadership, management, education, sales, organizational communication, professional and personal development, measurement and organization through time management and communication
the 5 choices

General Information


Serial Number85977983
Word MarkTHE 5 CHOICES
Filing DateTuesday, September 20, 2011
Status800 - REGISTERED AND RENEWED
Status DateThursday, June 6, 2024
Registration Number4499599
Registration DateTuesday, March 18, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 20, 2012

Trademark Statements


Goods and ServicesEducational services, namely, providing live and on-line classes, seminars, workshops in the field of professional and personal productivity, leadership, management, education, sales, organizational communication, professional and personal development, measurement and organization through time management and communication
Pseudo MarkTHE FIVE CHOICES

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, February 9, 2012
Primary Code041
First Use Anywhere DateMonday, September 12, 2011
First Use In Commerce DateMonday, September 12, 2011

Trademark Owner History


Party NameFranklin Covey, Co.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklin Covey, Co.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Party NameFranklinCovey, Co.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSalt Lake City, UT 84119

Trademark Events


Event DateEvent Description
Friday, January 6, 2012NON-FINAL ACTION WRITTEN
Friday, September 23, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 24, 2011NOTICE OF PSEUDO MARK MAILED
Friday, January 6, 2012ASSIGNED TO EXAMINER
Friday, January 6, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, January 6, 2012NON-FINAL ACTION E-MAILED
Saturday, January 21, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 3, 2012ASSIGNED TO LIE
Thursday, February 9, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, February 9, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 9, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 10, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 29, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 20, 2012PUBLISHED FOR OPPOSITION
Tuesday, March 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, April 19, 2012EXTENSION OF TIME TO OPPOSE RECEIVED
Friday, August 3, 2012EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, September 18, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, October 22, 2012TEAS STATEMENT OF USE RECEIVED
Monday, October 22, 2012TEAS REQUEST TO DIVIDE RECEIVED
Monday, October 22, 2012DIVISIONAL REQUEST RECEIVED
Monday, October 22, 2012USE AMENDMENT FILED
Tuesday, October 23, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, October 24, 2012ITU OFFICE ACTION ISSUED FOR DIVISIONAL REQUEST
Wednesday, November 14, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 15, 2012DIVISIONAL PROCESSING COMPLETE
Thursday, November 15, 2012STATEMENT OF USE PROCESSING COMPLETE
Friday, November 16, 2012NOTICE OF PSEUDO MARK MAILED
Friday, December 14, 2012SU - NON-FINAL ACTION - WRITTEN
Friday, December 14, 2012NON-FINAL ACTION E-MAILED
Friday, December 14, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, June 12, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, June 20, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 20, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, July 23, 2013SU - FINAL REFUSAL - WRITTEN
Tuesday, July 23, 2013FINAL REFUSAL E-MAILED
Tuesday, July 23, 2013NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, January 22, 2014TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, January 22, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 22, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, March 18, 2014REGISTERED-PRINCIPAL REGISTER
Monday, January 27, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, February 7, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Saturday, February 8, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, April 21, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, March 18, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, September 6, 2019TEAS SECTION 8 RECEIVED
Friday, September 6, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 23, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, September 23, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, September 23, 2019NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Friday, January 17, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 17, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 25, 2022TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Monday, April 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, March 18, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, July 20, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, July 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, July 20, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 20, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, July 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 29, 2024TEAS SECTION 8 & 9 RECEIVED
Thursday, June 6, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, June 6, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, June 6, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, June 6, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED